Unilever

Why brand purpose marketing isn’t working with young people

“Brand purpose” doesn’t count unless your brand actually has a purpose.

Big Food is pushing the government for a price on carbon

The Sustainable Food Policy Alliance–including Nestlé USA, Unilever, Danone North America, and Mars, Inc.–will lobby the government for stronger climate policy.

The anti-plastic movement is coming for your bathroom

Next up: your whole house?

Exclusive: The Laundress founders come clean about why they sold to Unilever

The inside story of how a consumer goods conglomerate bought an eco-friendly, fashion-forward laundry brand for a reported $100 million.

A coalition of giant brands is about to change how we shop forever, with a new zero-waste platform

Loop will send you name-brand products, like Tide detergent, Crest mouthwash, or Häagen Dazs ice cream. When you’re done, you ship the empty container back, where it gets cleaned and reused for the next customer.

250 organizations are joining forces to end plastic waste

Through a new pledge organized by the Ellen MacArthur Foundation, PepsiCo, Unilever, H&M, and more will team up with governments to boost recycling and end the flow of plastic into oceans.

Tazo tea taps drag queen Alyssa Edwards as its first camp counselor

The tea brand is launching Camp Tazo, a three-day sleepaway camp for adults as part of their “Brew the Unexpected” campaign.

Moneyball for business: How AI is changing talent management

Fifteen years after Billy Beane disrupted Major League Baseball by applying analytics to scouting, corporations are rewriting the rules of recruiting.

Dollar Shave Club’s men’s magazine “Mel” grows up

“Mel” is leaving Medium and trying to grow to new heights. Does this Unilever-owned brand’s publication present a model for branded content that doesn’t suck?

Top 5 ads of the week: Spotify and Pharrell, Adidas and Zidane

The Atlantic looks at the ethics of AI, Dollar Shave Club gets ready, and Apple knows you can’t remember that new password.

Unilever transformed its old office park into an ultra-sustainable HQ

The building comes with a unique arrangement: If its energy savings–from things like smart cooling and heating systems–don’t live up to the promises, the developer will cover the bills.

Here’s How Brands Should Be Celebrating Mother’s Day

Men in advertising are 62% more likely to be shown as smart and women are 48% more likely to be shown in the kitchen. Happy Mother’s Day!

IBM Blockchain Aims To Boost Unilever And Digital Media Ad Profit

The new partnership between the world’s second-biggest advertiser and IBM will use transparency to cut out confusion and unnecessary costs.

Unilever has had it up to here with fake news

Fixing The World’s Sanitation Is A Big Business Opportunity

From building toilets to recycling waste, there are many ways to serve the 2 billion around the world without toilets.

SheaMoisture’s Tangled Future

One 30-second ad almost wiped out 30 years of brand building. Can Unilever repair the damage?

How Sir Kensington’s Upstart Ketchup Brand Built Its Cult Following

Lessons from ketchupreneur Scott Norton on how to make your brand as engaging as a religion.

61% Of Women And 46% Of Men Think Kids Should Be Raised Without Gender Stereotypes

A new Havas survey of more than 12,000 people in 32 countries reveals a shift in consumer attitudes toward gender.

Facebook Has Serious Transparency Issues, But Advertisers Aren’t Going Anywhere

Whether it’s Russian political trolling, or a lack of advertising metric transparency, the social network audience is just too attractive for brands.