Unilever

Dollar Shave Club’s men’s magazine “Mel” grows up

“Mel” is leaving Medium and trying to grow to new heights. Does this Unilever-owned brand’s publication present a model for branded content that doesn’t suck?

Top 5 ads of the week: Spotify and Pharrell, Adidas and Zidane

The Atlantic looks at the ethics of AI, Dollar Shave Club gets ready, and Apple knows you can’t remember that new password.

Unilever transformed its old office park into an ultra-sustainable HQ

The building comes with a unique arrangement: If its energy savings–from things like smart cooling and heating systems–don’t live up to the promises, the developer will cover the bills.

Here’s How Brands Should Be Celebrating Mother’s Day

Men in advertising are 62% more likely to be shown as smart and women are 48% more likely to be shown in the kitchen. Happy Mother’s Day!

IBM Blockchain Aims To Boost Unilever And Digital Media Ad Profit

The new partnership between the world’s second-biggest advertiser and IBM will use transparency to cut out confusion and unnecessary costs.

Unilever has had it up to here with fake news

Fixing The World’s Sanitation Is A Big Business Opportunity

From building toilets to recycling waste, there are many ways to serve the 2 billion around the world without toilets.

SheaMoisture’s Tangled Future

One 30-second ad almost wiped out 30 years of brand building. Can Unilever repair the damage?

How Sir Kensington’s Upstart Ketchup Brand Built Its Cult Following

Lessons from ketchupreneur Scott Norton on how to make your brand as engaging as a religion.

61% Of Women And 46% Of Men Think Kids Should Be Raised Without Gender Stereotypes

A new Havas survey of more than 12,000 people in 32 countries reveals a shift in consumer attitudes toward gender.

Facebook Has Serious Transparency Issues, But Advertisers Aren’t Going Anywhere

Whether it’s Russian political trolling, or a lack of advertising metric transparency, the social network audience is just too attractive for brands.

How This Skateboarding Icon Built An Empire From Feeling Like “This Is The End”

Steve Berra’s hyphenated career stretches across skateboarding, film, creative agency work, and beyond. His secret? Thinking that none of it will last.

Dove Matches Its New Body Wash Bottles To Your Body Type–UPDATE–And People Hate It

With “Real Beauty Bottles,” the brand has put its long-running campaign ideals into its package design.

Suave Fooled A Bunch Of Beauty Influencers Into Thinking It Was Luxury Haircare

“Evaus” isn’t a real brand, but it aims to make a real point about millennials who buy haircare products based on high price and fancy packaging.

Dove’s Real Moms, Sonos Plays The Dude: The Top 5 Ads Of The Week

It turns out this week was about more than just soft drink-fueled revolution.

Watch The Ads That Helped Build Dollar Shave Club Into A $1 Billion Brand

It all started with a simple statement, “Our Blades Are F***ing Great.”

There’s No Such Thing As Too Pretty, Too Fat, Too Boyish In New Dove Campaign

“#MyBeautyMySay” celebrates women who strive and reach their goals despite the limitations perceived by others.

Sustainability Isn’t A Moral Issue For Unilever, It’s An Economic Issue

Unilever CMO Keith Weed on why progressive marketing and sustainable brands are leading the company’s growth.

Flavor Is The Recipe For Love, According To New Knorr Campaign

Knorr’s lead marketer takes us behind the global repositioning of Unilever’s biggest brand.