ImpactSurprise: Your cleaning supplies are full of fossil fuel-based ingredientsAs part of its plan to lower its footprint, Unilever is removing petrochemicals from its home cleaning products.
CreativityThe Facebook ad boycott has to be indefinite to actually workUnilever, Diageo, Coca-Cola, Starbucks, and other marketers ditching the social network is great PR, but there needs to be more to have any real impact.
CreativityUnilever dropping ‘whitening’ products and ‘Fair & Lovely’ brand names—but is it enough?The CPG giant is removing the words fair/fairness, white/whitening, and light/lightening from its products’ packs and communication.
ImpactUnilever is investing $1.1 billion in a new climate fund—and hopes to reach net zero emissions by 2039The goal is to hit the benchmarks set by the Paris Climate Agreement far earlier than the 2050 deadline.
ImpactGiant brands love Loop’s zero-waste packaging—and now it’s coming to a store near youA year after it launched, the delivery service that takes back its packaging to be reused is expanding, and you’ll soon be able to find its innovative packaging designs at retail stores.
CreativityHow Dove is playing it cool with Oscar-nominated animated short film ‘Hair Love’The Unilever brand is playing a soft-sell marketer in the critically acclaimed short.
Co.DesignCoca-Cola, Nestlé, and PepsiCo are the world’s biggest plastic polluters—againHere’s an idea: If they’re not going to change it, make them pay for it.
ImpactDove is redesigning its packaging to use way more recycled plasticDove is aiming to cut its virgin plastic use by 20,000 tons a year by 2025.
ImpactHow consumer products giant Unilever plans to dramatically slash its use of plasticThe company plans to cut its use of virgin plastic packaging in half by 2025 through a series of steps—including selling toothpaste that comes in chewable tablets, among other things.
ImpactLoop, the revolutionary new reusable packaging delivery service, is now open for businessThe project, which ships you products like detergent, ice cream, and toothpaste in resuable containers that you then send back, is now operating in the Northeast.
CreativityWhy brand purpose marketing isn’t working with young people“Brand purpose” doesn’t count unless your brand actually has a purpose.
ImpactBig Food is pushing the government for a price on carbonThe Sustainable Food Policy Alliance–including Nestlé USA, Unilever, Danone North America, and Mars, Inc.–will lobby the government for stronger climate policy.
ImpactExclusive: The Laundress founders come clean about why they sold to UnileverThe inside story of how a consumer goods conglomerate bought an eco-friendly, fashion-forward laundry brand for a reported $100 million.
ImpactA coalition of giant brands is about to change how we shop forever, with a new zero-waste platformLoop will send you name-brand products, like Tide detergent, Crest mouthwash, or Häagen Dazs ice cream. When you’re done, you ship the empty container back, where it gets cleaned and reused for the next customer.
Impact250 organizations are joining forces to end plastic wasteThrough a new pledge organized by the Ellen MacArthur Foundation, PepsiCo, Unilever, H&M, and more will team up with governments to boost recycling and end the flow of plastic into oceans.
CreativityTazo tea taps drag queen Alyssa Edwards as its first camp counselorThe tea brand is launching Camp Tazo, a three-day sleepaway camp for adults as part of their “Brew the Unexpected” campaign.
Fast Company MagazineMoneyball for business: How AI is changing talent managementFifteen years after Billy Beane disrupted Major League Baseball by applying analytics to scouting, corporations are rewriting the rules of recruiting.
TechDollar Shave Club’s men’s magazine “Mel” grows up“Mel” is leaving Medium and trying to grow to new heights. Does this Unilever-owned brand’s publication present a model for branded content that doesn’t suck?
CreativityTop 5 ads of the week: Spotify and Pharrell, Adidas and ZidaneThe Atlantic looks at the ethics of AI, Dollar Shave Club gets ready, and Apple knows you can’t remember that new password.
ImpactCorporate donations shouldn’t be Band-Aids. Big bets on social enterprises will make more change
NewsEveryone is blown away by Amanda Gorman: Here’s what to know about the history-making inaugural poet