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Most Innovative Companies

Twitch

Twitch is an interactive live-streaming service owned by Amazon that first focused on video-game play and esports content, but it is increasingly a mainstream platform for what the company calls "multiplayer entertainment." Last fall, Twitch upgraded its “in real life” channel into dedicated subcategories for cooking, fitness, talk shows, music, the arts, and more. When one brings the tools that people have embraced to watch games together--live chat and letting the audience dictate the action--to a broader array of video programming, then Twitch starts to present a vision for the future of live television. The company has both fostered community and attracted new viewers with its TV show marathons, bringing new life to everything from Bob Ross's The Joy of Painting to Doctor Who. It also streamed the Amazon Thursday night NFL games, letting particular streamers provide their own color commentary. The average viewer watches 95 minutes daily, and half of Twitch's viewership is on mobile devices. And, oh yeah: Drake's a Twitch streamer, too. 

The company, which launched in 2011 as a spin-off of the now-defunct streaming platform Justin.tv, quickly outgrew its parent company and was acquired by Amazon in 2014. The company launched partnerships with major game developers including Telltale Games, Ubisoft, and Blizzard, and expanded its own content offerings to include the NBA’s developmental G League and music streaming of exclusive live performances. In January 2018, Twitch announced a two-year broadcast deal with Blizzard’s Overwatch League worth reportedly $90 million.

Lists
2018: Gaming
2016: Gaming
2015: Gaming
Data
staff: 1,200+
users: 15 million daily active users​
headquarters: San Francisco​
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News

Twitch employees hit with layoffs amid reorganization of some teams

Amazon-owned Twitch has laid off a number of employees, according to Polygon. No official number has been given, but sources told the site that no more than 30 people were likely impacted. The live-streaming company is adjusting some of its internal teams, says Polygon, working to build up the divisions that are “most important for … Continue reading “Twitch employees hit with layoffs amid reorganization of some teams”

Twitch employees hit with layoffs amid reorganization of some teams
News

A Twitch-like VR broadcasting platform just raised $11.7M to turn you into a ghost

Because millions of people like watching other people play video games, among other activities, Twitch has become one of the internet’s most popular destinations. Some think that same type of functionality–recording experiences to share with others, either privately or publicly–could be a big hit in virtual reality. That’s why Vreal, a 24-person Seattle-based startup, has just … Continue reading “A Twitch-like VR broadcasting platform just raised $11.7M to turn you into a ghost”

A Twitch-like VR broadcasting platform just raised $11.7M to turn you into a ghost
News

New NBA pact with Twitch means you too could someday announce games

In the latest sign of what the future of basketball broadcasting might be, the NBA will soon co-stream some of its developmental league games on the popular social video service Twitch, enabling a wide variety of commentators on games. Known for the giant audiences who watch other people playing video games, Twitch will begin showing … Continue reading “New NBA pact with Twitch means you too could someday announce games”

New NBA pact with Twitch means you too could someday announce games
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