Toms

Why Toms Shoes And AT&T Are Taking A Virtual Reality Trip To Colombia

Toms CEO/founder Blake Mycoskie and AT&T SVP brand marketing Fiona Carter talk about the brands’ relationship, the power of VR, and more.

5 Secrets To Engaging Aspirational Consumers

This new class of shoppers cares about style, status, and doing right by the planet. Here’s how to reach them.

Giving Back(packs): A Buy-One-Give-One Bag That Goes Beyond Donation

It’s amazing what a difference a few items make in kids’ lives, especially when they are in poverty. Mixing motivational rallies with education and a surprise gift bag at the end, State Bags is changing the often criticized “Buy One, Give One” model.

Toms Opens Up A Marketplace For Socially Responsible Companies To Sell Their Wares

From the people that made buy-one-give-one popular comes a place where you can shop for only products that make a difference.

The Rise Of Storydoing: Inside The Staggering Success Of Toms Shoes

Stories live in the hearts of humans and should be at the core of every business. Here’s how to take a page out of Toms founder Blake Mycoskie’s business playbook.

Watch This Artist In A Glass Box Make You Custom Toms Shoes On Demand

This is a thing: Tyler Ramsey is embarking on the longest Google+ Hangout ever, all while painting shoes, on the street in California.

Toms Sets Out To Sell A Lifestyle, Not Just Shoes

Founder Blake Mycoskie has set out to save the world with his “one-for-one” tagline. His critics say that giving alone doesn’t solve a thing.

Clothing That Fights Homelessness Also Fights The One-For-One Model

Kno makes stylish clothes and wants to help the homeless, but its model is a little more complicated than simply donating every time you buy.

How Radical Sustainability Can Save Your Business

Our expectations for transparency, sustainability, and social impact from companies have never been higher. Embrace it now before it’s forced on you.

Shopkick Switches To For-Profit Status, Sees Surge In Charitable Giving

Toms Glasses: The Newest Buy-One-Give-One Product From Toms Shoes

The shoe company wants to take its model for tying consumption to helping the developing world far beyond just canvas footwear. First up: these $135 hand-painted sunglasses.

Why Market Your Company With Stick-on Emotion When You Can Tap the Real Thing?

Why market your company with stick-on emotion when you can tap the real thing?