TodayTix simplifies the often fragmented space of theater ticket purchasing. It centralize shows by location from more than 450 theater institutions across the world, all in one app. Part of TodayTix’s mission is to introduce younger audiences to theater by offering the most affordable rush and lottery tickets via mobile. TodayTix has also experimented with services beyond digital, namely Silent Snacks, a menu of specially devised snacks—including “Muffled Truffles,” “Quiet (Pop)Corn Bites,” “Silent Slices,” and “Lime & Mint Anti-Gas Drink”—that mitigate distractions during performances.
In 2017, TodayTix is doubling down on its discovery efforts by enabling its platform to make suggestions based on location, previous shows seen, popularity, and more. The company is also testing original content (such as articles and podcasts) within the app to help contextualize shows and further bring down any barriers between audiences and the theater.