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Most Innovative Companies

Thinx

Thinx produces stylish underwear designed to make menstruation less of a hassle. The company developed a highly absorbent fabric that wicks away moisture from the skin, ensures no leaks, and is also anti-microbial.

But the brand has a larger social mission: to break the taboo surrounding periods. In 2016, the company sought to place large advertisements in the New York Subway that alluded to menstruation with artistic, Georgia O’Keeffesque imagery of things like half-cut grapefruit and runny eggs. The MTA initially rejected the proposal, calling the images lewd, and only relented after an extensive lobbying effort on the company’s part. It now has an advertising campaign in several U.S. markets.

The company is working on creating a wider array of products using its technical fabric, including clothing. 

Lists
Data
staff: 35
headquarters: New York City
News

Thinx is appointing two women to its board

Thinx’s image-rehabilitation campaign has thus far encompassed raising salaries, increasing health insurance subsidies, and making sizable charitable contributions. Now the period panty startup is appointing two women to its board. The new additions are Kathy Leo, Chobani’s chief legal counsel, and Tina Wells, who is the founder and CEO of Buzz Marketing Group. (Wells, 37, tells me … Continue reading “Thinx is appointing two women to its board”

Thinx is appointing two women to its board
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News

Thinx’s new CEO is trying really hard to rehabilitate the company’s image

In a Racked story today, we learned that six months into her role as Thinx CEO, Maria Molland Selby has made a slew of changes to fight back against earlier reports of questionable work culture and paltry employee benefits, which led to founder Miki Agrawal’s ousting last year. Some of these developments aren’t entirely new. Even … Continue reading “Thinx’s new CEO is trying really hard to rehabilitate the company’s image”

Thinx’s new CEO is trying really hard to rehabilitate the company’s image
News

Miki Agrawal is promoting her new startup with these awful DIY anal beads (NSFW)

After an HR meltdown last spring at her period-proof underwear company Thinx, Miki Agrawal stepped down as CEO to found Tushy, which makes devices that convert ordinary toilets into bidets. This morning Fast Company’s editors received an invitation to a get-together at Agrawal’s Williamsburg home later this month “to celebrate and honor that special body part … Continue reading “Miki Agrawal is promoting her new startup with these awful DIY anal beads (NSFW)”

Miki Agrawal is promoting her new startup with these awful DIY anal beads (NSFW)
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