While digital media companies may seem to be on the forefront of newsroom innovation, traditional journalism organizations are also experimenting with business models and taking real risks. The Washington Post
, a venerated publication dating back over a century, is looking more and more like a technology-first media company. Traffic-wise, the Post
has been consistently eclipsing records—in November 2016, it exceeded 100 million unique online visitors. The company has also been investing in technology to bolster its reportage. It launched a variety of new software to get its content into the world, including an in-house testing product, new ad offerings, and tools to help reporters and editors act faster around breaking news. Since Amazon CEO Jeff Bezos
acquired the paper in 2013, the Post
has been focusing on building, rather than buying, its own products to fit its journalistic goals.