The Modist is a luxury e-commerce platform devoted to the kind of clothes that founder Ghizlan Guenez and the women in her family like to wear: high fashion, just with “long sleeves, long hems, no high slits, not too much lace,” she says.
Her e-commerce site showcases everything from floral silk dresses to fitted sequin jumpsuits from more than 100 designers and has already attracted shoppers in 65 countries. It reflects the concerns of a growing group of women who, for reasons both cultural and personal, want full-coverage clothing that doesn’t forgo style. Muslim shoppers, the largest demographic active in the modest fashion space, are expected to spend $368 billion on apparel by 2021, according to the recent State of the Global Islamic Economy Report from Thomson Reuters. This year, The Modist entered into a partnership with global fashion retailer Farfetch.