Fast Company Magazine
How Tesco Tweaked Its Fresh & Easy Concept
Simon Uwins has helped Tesco, the $87 billion British grocer, enter the U.S. market with a new brand: Fresh & Easy Neighborhood Market. Although the company stumbled out of the gate, missing analysts’ sales expectations and its own expansion goals, after some tweaking, Fresh & Easy’s same-store sales are up 30% this year.
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