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Swing Left

Usually, people donate to politicians. In the run-up to the November 2018 midterms, Swing Left used a different strategy in its quest to gain Democrats control of the House of Representatives: Get people to donate to races, regardless of the candidate. The organization identified 84 districts where Democratic candidates had the greatest chance, or which were in danger of being lost to Republicans, and raised funds before candidates were even identified. Once a Democrat had won the primary, there was a check waiting for them. As the election approached, it offered participants an easy way to donate to the dozen races where money was most needed, and worked to mobilize people to knock on doors on the last weekend before the election. When the votes were counted, Democrats had won in 55 of the 84 Swing Left districts, with help from $10 million in donations from the organization.

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