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Most Innovative Companies

Super Deluxe

The World's Most Innovative Companies 2018

Super Deluxe is a media company that specializes in millennial-skewing, boundary-pushing humor that it blasts across virtually every digital platform, from YouTube to Snapchat to Facebook Live. Although the company is owned by Turner Broadcasting, it has total creative freedom, a luxury it exploits to the hilt with projects such as the series Joanne the Scammer, about a self-described “messy bitch who lives for drama”; videos explaining how to make a D.I.Y “gravity bong”; and This Close, a show written by deaf writers and starring deaf actors that was Sundance Now’s first original scripted series. The company’s approach is to bet on young, unproven talent usually discovered on the internet and pair them with Super Deluxe’s production resources with an eye toward migrating content offline. Shows are in development with video provocateur Vic Berger and comedian Chelsea Peretti. 

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2018: Hollywood
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headquarters: Los Angeles
Super Deluxe On The Web
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