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Most Innovative Companies

SpringHill Entertainment

SpringHill Entertainment is one of the video-production companies created by LeBron James and Maverick Carter. It has distinguished itself with high-quality, distinctive storytelling, often from the perspective of athletes, and using the almost-universal connection people feel with sports to connect with diverse, cross-cultural audiences. It distributes those videos across all platforms. James and Carter also run Uninterrupted, which is focused on athletes sharing their own stories via digital video and podcasts. The two entities work in symbiosis with one another and let Carter and James play in both traditional and digital media. When James shot an Uninterrupted video with Kevin Durant that was actually part of a branded content series for Uber, the two stars' candid conversation about politics sparked controversy in right-wing circles. Fox News host Laura Ingraham's comment that James should "shut up and dribble" inspired the title of SpringHill's limited documentary series about the NBA and popular culture that it made for Showtime.

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2019: Video
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headquarters: Los Angeles, California