When you think about Sony, the first gadget that comes to mind may still be a big, beautiful TV. But Japan’s venerable tech giant has weathered a difficult period and emerged as a stronger company, in part on the strength of its success in product categories other than its historic mainstays.
Today’s Sony is a leader in camera technology, a fact that sometimes gets overlooked because much of that tech ships in smartphones sold by others. (Apple’s latest iPhones and Google’s new Pixel phones, all of which have received raves for their cameras, pack Sony sensors.) In addition, the company is successfully taking on Canon and Nikon with cameras aimed at professionals and serious amateurs, a market that has held up even as point-and-shoot models have given way to camera phones.
In a very different product category, Sony introduced the newest version of Aibo, its $1,800 robotic dog, at CES 2018. The cybernetic pooch packs a quad-core processor, Wi-Fi, LTE, and 22 actuators, and--most important--it seems to have won the heart of every jaded show attendee who met it.