Founded in 2008 by Jeff Smith and Ge Wang, the mobile application developer Smule has made it easy for anyone not only to make music, but also to share it with the world. The company, whose collective apps are used by 125 million people globally, gives users the opportunity to take part in what it refers to as “socal music experiences” via its group of subsidiary apps. The mobile apps produced by Smule include Sing!, a karaoke-style singing app that gives consumers the ability to sing along with people around the world or their favorite artist, and Magic Piano, which allows users to play a hit song on key sans lessons. Smule also develops the music-based apps Auto Rap, Guitar!, LaDiDa, Songify, and Ocarina, which gives anyone the chance to try their hand at playing a wind instrument. The company has found a fun and entertaining way to use music to fuel interactivity between people around the world and make anyone feel like a musical artist at heart.