Shopify is an e-commerce company and platform for online stores. Shopify was founded in 2004 by Tobias Lütke, Daniel Weinand, and Scott Lake in response to their dissatisfaction with the existing e-commerce options online that were complicated and expensive. Shopify makes it easy for anyone to create their own shop by handling everything from marketing and payments to checkout and shipping. In 2018, Shopify released a range of new tools to allow small and medium-size businesses to better compete with the e-commerce giants. It launched Shopify Ping, which allows merchants to chat with customers over Facebook Messenger, to provide customer support, market products, and also provide information about inventory and shipping. It also launched Dynamic Checkout, which seeks to eliminate many of the roadblocks that lead customers to abandon their carts. Using a one-step process, shoppers can check out from all brands that use the Shopify platform.