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Most Innovative Companies

Sesame Workshop

The World's Most Innovative Companies 2018

For decades Sesame Street has gone where few other children’s shows have dared to, sensitively teaching generations of young viewers about the difficult realities of war, HIV and AIDS, and incarceration. So Sesame Workshop, the long-running program’s production company, was well positioned in 2017 to welcome Julia, a 4-year-old character with autism, to broaden conversations around diversity that parents of many Sesame Street viewers still find so challenging. Julia’s debut was aired simultaneously on HBO (where Sesame Street now airs), PBS (its longtime home), and YouTube (where the “Meet Julia” episode quickly racked up over 1.5 million views). With one in 68 American children falling on the autism spectrum today, Sesame Workshop expected Julia to resonate—and she has. Around half of American adults have already heard of Julia, and Sesame Workshop’s initial research suggests that the new Muppet is already having a powerful de-stigmatizing effect for kids and grown-ups alike.

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2018: Education
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headquarters: New York, NY
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