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Most Innovative Companies

Serenbe Playhouse

Outdoor theater company Serenbe Playhouse bends the laws of what most people would think possible on a set. For instance, it used a real fair as a backdrop for Carousel, and its 2016 production of Miss Saigon made headlines for having an actual Huey helicopter land and take off during each performance. But the operation outdid itself in 2018 with a production of the musical Titanic, whose centerpiece was a massive three-story structure that sinks into the middle of a lake during the performance—only to rise again and do it all over the next night. What makes these ambitious, often-sold-out productions even more impressive is that they take place in Chattahoochee Hills, Georgia, a rural community outside Atlanta where producers can take advantage of the wide open space. It’s not exactly Broadway, but Serenbe proves if you build it, they will come.

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headquarters: Chattahoochee Hills, GA