Saatchi & Saatchi

Craft And Storytelling Dominate The 14 Films In The 2015 Saatchi New Directors Showcase

The 2015 Showcase is a testament to a great story well told and beautifully executed.

25 Years, 25 Directors: Saatchi Marks A Quarter Century Of Its New Directors Showcase

To kick off its 2015 New Directors Showcase, Saatchi enlisted 25 legendary directors to collaborate on 25×25, an experiment in film.

Watch The 18 Films from Saatchi’s New Directors Showcase At Cannes

The emotionally charged exhibition used wearable tech to recognize more than just great ideas.

Coke Puts Cinema-Goers Onscreen To Remind Them To Be Quiet During The Movie

Brand uses hidden camera and quick editing to drop unsuspecting moviegoers into film trailers.

Kaley Cuoco Stars In Toyota’s Super Bowl Teaser

In a teaser for Toyota’s Super Bowl ad, “The Big Bang Theory” star Kaley Cuoco has the power to make wishes come true.

Why Your Brand Should Stop Stressing About Social-Media Campaigns

It’s time for brands and agencies to look beyond platforms and jargon and realize that by its very nature, all media is social. Here’s how to embrace the basics and wow on any platform.

Watch An Animated Account of The Life of James Brown

French director Xavier Fauthoux captured top prize in a Saatchi & Saatchi music video challenge with this animated chronicle of the godfather of soul.

World Down Syndrome Day Ad Campaign Puts New Faces in Familiar Places

CoorDown, an organization promoting the integration of people with Down Syndrome into society, does exactly that by remaking recent ads with different stars.

Experience Is The Next Frontier In Marketing

As antithetical as it may seem in a hyper-digital word, experience–how we interact in the physical world–is the biggest buzzword in marketing today. Here’s how smart companies are considering customer experience when they look to the future.

Master Class: How To Make A Great Commercial (Part Two)

This is the first in a new Co.Create series called Master Class wherein top talents from various creative fields explain, in detail, how they do what they do. Post Super Bowl XLVI is a great time for Co.Create’s first Master Class: How To Make A Great Commercial. An in depth, step-by-step look at how to conceive, develop and produce a spot, from one of the art form’s top names, Gerry Graf. This is Part Two.

Toyota Camry “It’s Reinvented!”

Toyota reinvents the Camry, other common things in Super Bowl XLVI spot.

The Creative Agency Holiday Greeting Rundown: The Best (And One Worst)

From tedious to top-notch, the holiday greetings of creative agencies have become a calling card in more ways than one. They’re seasonal niceties, sure, but they’re also a high-profile spec creative showcase. As such, they should be judged, goodwill aside. Here, we run down the best of the season.

Dirt Devil Ad Or Brilliant Horror Flick? Inside Cannes Lions’ New Directors Showcase

Marketing To Digital Moms Conference

When a Motrin ad poked fun at baby-wearing-induced backache, the ensuing Twitter storm killed the campaign in two days. The lesson? Don’t piss off Mom. To prep for this Toronto event, we survey the best and worst mom ads from the past year.

The Future of Design: Blue Is the New Green

The Future of Advertising

Advertising is on the cusp of its first creative revolution since the 1960s. But the ad industry might get left behind.

The Gunn Report’s Most Decorated Ads Include Interactive for the First Time

Toyota “Terrorizes” Consumers With Creepy E-mail Campaign, Faces Lawsuit

If you thought someone was stalking you, wouldn’t you want to buy a Toyota Matrix? A bizarre “terror marketing campaign” for the vehicle, produced by Saatchi & Saatchi Los Angeles and creative studio Mekanism, harassed consumers via personalized e-mails. One target is taking Toyota to court.

A Closer Look at Toyota’s Public Art Campaign for the 2010 Prius