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Most Innovative Companies

Roku

Roku makes connected TV devices and offers its technology within smart televisions. In the first half of 2018, almost 25% of those TVs were Roku-enabled. In addition, it has its own platform for networks to reach customers who use Roku. The company helped ignite interest in ad-supported free-streaming services when it launched The Roku Channel in late 2017. It expanded its offerings to include live news and added non-Roku distribution including Samsung smart TVs and the web. In June 2018, the company debuted the Roku Audience Marketplace, so publishers can bring web-style ad targeting to TV advertising. 

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headquarters: Los Gatos, California
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Courting the cord-cutters: Apple struggled in 2017 as Amazon led streaming box sales

A new 4K HDR player didn’t improve Apple’s standing in the streaming TV wars last year. According to IDC, Amazon’s Fire TV line led the way in 2017 streaming player shipments, followed by Google’s Chromecast in second place and Roku players in third place. That presumably leaves Apple TV in last place among the major … Continue reading “Courting the cord-cutters: Apple struggled in 2017 as Amazon led streaming box sales”

Courting the cord-cutters: Apple struggled in 2017 as Amazon led streaming box sales
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