Rimowa is a heritage luggage brand known for its distinctive aluminum hard-sided bags. The company was founded in Germany in 1898 by Paul Morszeck and Heinrich Görtz, who created a groove pattern on the suitcases, which helped to stabilize the thin aluminum, creating cases that were both strong and lightweight. Over the decades, the suitcases—which cost around $1,000 for a carry-on—have developed a following among the creative set, including Apple’s chief design officer Jony Ive, fashion designer Karl Lagerfeld, and chef Massimo Bottura.
In 2016, luxury conglomerate LVMH acquired an 80% stake in the company for $719 million, with Dieter Morszeck, the founder’s grandson, holding the remaining 20%. Alexandre Arnault, son of LVHM chairman Bernard Arnault, became co-CEO along with Morszeck. Since then, Rimowa has been gaining momentum by leaning into its reputation as the suitcase of choice for designers and artists. In 2018, it partnered with Virgil Abloh, who designed an entirely see-through version of the classic Rimowa design, and it collaborated with artist Olaffur Eliasson to create exclusive stickers for the brand. That year, the brand also partnered with TED to give all participants to the conference a suitcase.