Resy is a front-of-house reservation app and back-end restaurant management software. That second distinction has proved savory enough to lure many upscale eateries and major chains alike to defect from other seating services. The company cooked up unique deals with Danny Meyer’s Union Square Hospitality Group and Airbnb.
Resy offers flat-rate services instead of the classic per-person fee that once ruled restaurant booking. Restaurants can also mix and match their inventory in various ways to allocate tables by prominence or seating zone. Meanwhile, guests can text if they’re running late, or share info about who else will be at the table. Once everyone is seated, the platform lets managers track what Resy cofounder Ben Leventhal calls “micro-events”—those minor but important details like table greetings, wine ordering, or even signaling coat check. In recent months, Resy has upped its services with restaurant-management and customer-experience tools that allow restaurateurs to further fine-tune their hospitality. “If you get treated as a regular the first time you walk through the door," Leventhal says, "you are coming back.”