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Most Innovative Companies

Qualtrics

Qualtrics, founded in 2002, is a data analytics firm focused on helping companies better serve both customers and employees. In early 2017, the company introduced its Experience Management (XM) Platform, which allows companies to measure holistically the experiences it offers, considering their impact on customers, employees, products, and brands. XM creates a new data set for companies to assess in addition to operational data. In addition to the XM Platform, Qualtrics also added machine learning to discern insights from the experience data without needing a team of data scientists. Qualtrics executes these services through their partnerships with companies like Morpace, Survox, April, Pulse Market Research, and NPS measurement service Bain & Company. In the spring of 2017, the company raised $180 million, raising its valuation from $1 billion to $2.5 billion. It has more than 8,500 enterprise customers. 

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headquarters: Provo, Utah
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