Protect is a new nonprofit specializing in protecting endangered species from poaching. It was founded by a team of British scientists and is backed by Humane Society International. The nonprofit's proprietary invention is RAPID (Real-time Anti-Poaching Intelligence Device). The device consists of three key elements--a heart-rate monitor, a GPS collar, and an embedded camera--that when used in tandem prevent poaching. If the animal's heart rate spikes, an alert is sent to a control center. From there, anti-poaching authorities can remotely turn on the camera, see if the animal is in danger, and, if that is the case, deploy an anti-poaching team to the animal's exact location before poachers can kill the animal or get away with its body. At present, the company is conducting field trials on rhinos in South Africa but plans to tailor the technology to save the lives of other endangered species, such as lions, whales, sea turtles, and elephants.
public or private: This company is a British nonprofit
users: Currently it has ongoing field trials in South Africa with plans to launch more widely at the end of 2016