Procter & Gamble

The anti-plastic movement is coming for your bathroom

Next up: your whole house?

Gillette targets toxic masculinity in a new campaign–but still advertises on Fox News

“The Best a Man Can Be” pushes back against toxic masculinity. But is Gillette being the best it can be to support that message?

Procter & Gamble tries to trademark millennial catchphrases. LOL

4 Ways To Build Brands People Can’t Ignore

Procter & Gamble Once Again Shows How Moms Make Olympic Athletes Strong

This Romantic Short Film Is Also A Haircare Ad, And An Anti-Divorce Message For Chinese Couples

Procter & Gamble brand Rejoice encourages Chinese couples to think twice about ending it.

Study: Good Design Is Good For Business

P&G Thanks Olympic Moms Again And It’ll Probably Give You Goosebumps

8 Big Lessons From 30 Years Of Breakthrough Consumer Innovation

Shekhar Mitra is a former SVP focused on research and development for Proctor & Gamble. When he speaks, entrepreneurs should listen.

The 4 Questions That Help You See–And Dominate–A Market Opportunity

Julie Pickens’ natural baby wipes company, Boogie Wipes, was such a hit she’s now giving P&G innovation lessons.

The Conversational Tool That Could Save P&G

Twitter To Bring In-Tweet Surveys To P&G, Coca-Cola, Walmart

The Innovation Method Behind Swiffer Madness

Design consultancy Continuum has helped P&G and Reebok make game-changing products. How? By understanding their clients’ client.

What P&G Learned From The Diaper Wars

Pampers were a massive success until 1976, but a marketing error made a mess so big that even a diaper titan couldn’t contain it. Here’s how P&G finally got both its diaper brands back on track.

See The Emmys Pick For Best Commercial

P&G Salutes Mothers In 2012 Olympics Campaign

MonoSol Creates Innovative Dissolvable Packaging To Combat Waste

Single-serve drink mixes and individually wrapped foods are a boon for landfill enthusiasts. Dissolvable-packaging maker MonoSol has a fix. Can you stomach it?

Marketing Leader Jim Stengel On The One Thing Businesses Need To Grow

In his new book Grow, Jim Stengel, former global head of marketing for Procter & Gamble, argues that the most successful businesses are those guided by ideals and by “business artists” who instill a broader purpose across a company.

Advertising Logic and the Race to the Bottom in Daytime TV