Procter & Gamble

The most successful companies infuse their business with design. Now they need to think bigger

Read Debbie Millman’s exclusive foreword to our new book ‘Fast Company Innovation by Design: Creative Ideas That Transform The Way We Live and Work,’ available now for pre-order.

Design thinking’s most popular strategy is BS

Design thinking’s ‘How might we’ design prompt is insidious, and it’s time to bury it.

When it comes to power in the workplace, 30 is the new 50

The U.S. labor force is aging, yet nearly 40% of Americans now report to a younger boss. Here’s how to navigate the generational power dynamics of the contemporary workplace, writes Modern Elder’s Chip Conley.

The anti-plastic movement is coming for your bathroom

Next up: your whole house?

Gillette targets toxic masculinity in a new campaign–but still advertises on Fox News

“The Best a Man Can Be” pushes back against toxic masculinity. But is Gillette being the best it can be to support that message?

Procter & Gamble tries to trademark millennial catchphrases. LOL

Finally, a mega conglomerate just gets me.

4 Ways To Build Brands People Can’t Ignore

Procter & Gamble Once Again Shows How Moms Make Olympic Athletes Strong

Whether standing up to bullies or pushing them to keep trying, a strong mom can raise a strong kid.

This Romantic Short Film Is Also A Haircare Ad, And An Anti-Divorce Message For Chinese Couples

Procter & Gamble brand Rejoice encourages Chinese couples to think twice about ending it.

Study: Good Design Is Good For Business

A new analysis by the Design Management Institute concludes that design-driven businesses have outperformed the S&P by a whopping 228% over the past 10 years.

P&G Thanks Olympic Moms Again And It’ll Probably Give You Goosebumps

Heading to Sochi, the company creates another tearjerker tribute to every athlete’s biggest fan.

8 Big Lessons From 30 Years Of Breakthrough Consumer Innovation

Shekhar Mitra is a former SVP focused on research and development for Proctor & Gamble. When he speaks, entrepreneurs should listen.

The 4 Questions That Help You See–And Dominate–A Market Opportunity

Julie Pickens’ natural baby wipes company, Boogie Wipes, was such a hit she’s now giving P&G innovation lessons.

The Conversational Tool That Could Save P&G

A.G. Lafley is back as the head of Procter & Gamble. By parsing his previous writing, we can sketch out the tough conversation he has to have–and how to do it.

Twitter To Bring In-Tweet Surveys To P&G, Coca-Cola, Walmart

The Innovation Method Behind Swiffer Madness

Design consultancy Continuum has helped P&G and Reebok make game-changing products. How? By understanding their clients’ client.

What P&G Learned From The Diaper Wars

Pampers were a massive success until 1976, but a marketing error made a mess so big that even a diaper titan couldn’t contain it. Here’s how P&G finally got both its diaper brands back on track.

See The Emmys Pick For Best Commercial

P&G’s “Best Job” is the fourth straight Emmy win for agency Wieden + Kennedy.

P&G Salutes Mothers In 2012 Olympics Campaign

The center of Procter & Gamble’s extensive “Thank You, Mom” campaign for the 2012 Olympic Games in London, this two-minute video pays tribute to the pivotal roles mothers play in the development of young athletes.