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Most Innovative Companies

Pinterest

Pinterest is an online pin board of visual inspiration founded in 2009 by Ben Silbermann, Evan Sharp, and Paul Sciarra. Covering everything from travel to home renovation projects, it is a unique social platform that gives its users a place to express what they want in the future. Every idea is represented by a “pin” that includes an image, a description, and a link back to the image’s source online where they can learn more about the idea. Pins can then be further organized into "boards," which sort ideas based on categories. Every month, Pinterest processes hundreds of millions of image searches in its bid to help users find things they’re most interested in. It is increasingly turning to machine learning to surface content that resembles objects its users have already pinned—so if someone pins a picture of, say, a midcentury table, it will automatically recommend that they look at pictures of other furniture from the same era. In 2017, seven years after encouraging users to curate the internet with photos rather than hyperlinks,  Silbermann and Sharp unveiled their next act: Pinterest Lens, which enables people to search for information and inspiration simply by aiming their phones’ cameras at objects around them. Advertisers are increasingly embracing Pinterest—­2017 revenue was reportedly just shy of $500 million, up 64% from the previous year.

Data
headquarters: San Francisco
Competition: Facebook, Twitter
Pinterest On The Web
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