Co.DesignCoca-Cola, Nestlé, and PepsiCo are the world’s biggest plastic polluters—againHere’s an idea: If they’re not going to change it, make them pay for it.
Co.DesignMeet the mastermind inventing fast food’s craziest menu items (Cheetos mozzarella stick, anyone?)Dena vonWerssowetz is the queen of cheese.
Creativity‘Diary of a Wimpy Kid’ author Jeff Kinney and PepsiCo want you to become awesome at recyclingKinney’s character Rowley Jefferson stars in a new school-based campaign.
CreativityBottled water’s next trick is making the bottle disappearWater now offers minerals, protein, even fiber. Its next job? Making us feel less bad about the container it comes in.
Co.DesignBeware of this new dark pattern popping up in ads and packagingIntentionally or not, e-cig maker Blu desensitized users about the dangers of nicotine with perfectly placed fake warnings.
Impact250 organizations are joining forces to end plastic wasteThrough a new pledge organized by the Ellen MacArthur Foundation, PepsiCo, Unilever, H&M, and more will team up with governments to boost recycling and end the flow of plastic into oceans.
Fast Company MagazinePepsi’s New Shape Of Water Is A Product Called DrinkfinityPepsiCo broke from its typical R&D process to create this pod-and-bottle system for flavored water.
CreativityPropel Water’s New Brand Strategy Is Hyping Its Gatorade RootsAnd you know what that means? Electrolytes!
TechPepsi Redesigns The Water BottleIn an attempt to provide more–and healthier options–PepsiCo is unveiling a new beverage system that the company likens to a modern-day soda fountain.
CreativityHow PepsiCo’s Super Bowl Ad Strategy Is Going Beyond The Big GameThe CMOs for PepsiCo and Frito-Lay North America lay out their plans for how they’re getting the most out of their Super Bowl campaigns.
ImpactSuper Bowl LII Will Be The First Zero-Waste Big GameNone of the 40 tons of beer cups and nacho holders will end up in a landfill.
ImpactThis app rewards commuters for choosing public transit, biking, car sharing, or walking over driving
CreativityDwayne Johnson and Dany Garcia invest in Salt & Straw ice cream to make cheat meals more awesome
CreativityNetflix dominates Golden Globes with 34 nominations, while women directors are shut out—again
CreativityThis podcaster wants to catch you up on the news on your ride home, no matter what you’re into