PepsiCo

Beware of this new dark pattern popping up in ads and packaging

Intentionally or not, e-cig maker Blu desensitized users about the dangers of nicotine with perfectly placed fake warnings.

250 organizations are joining forces to end plastic waste

Through a new pledge organized by the Ellen MacArthur Foundation, PepsiCo, Unilever, H&M, and more will team up with governments to boost recycling and end the flow of plastic into oceans.

Pepsi’s New Shape Of Water Is A Product Called Drinkfinity

PepsiCo broke from its typical R&D process to create this pod-and-bottle system for flavored water.

Propel Water’s New Brand Strategy Is Hyping Its Gatorade Roots

And you know what that means? Electrolytes!

Pepsi Redesigns The Water Bottle

In an attempt to provide more–and healthier options–PepsiCo is unveiling a new beverage system that the company likens to a modern-day soda fountain.

“Lady Doritos” were not good for the Doritos brand

Sorry, but Lady Doritos are not a thing

PepsiCo’s CEO says Doritos is developing special lady snacks

How PepsiCo’s Super Bowl Ad Strategy Is Going Beyond The Big Game

The CMOs for PepsiCo and Frito-Lay North America lay out their plans for how they’re getting the most out of their Super Bowl campaigns.

Super Bowl LII Will Be The First Zero-Waste Big Game

None of the 40 tons of beer cups and nacho holders will end up in a landfill.

Marketing Guru Bonin Bough Embraces Consumer Promiscuity

Pinterest’s newest board member is a former finance exec for CBS and Pepsi

These are all the companies that have preordered Tesla’s new electric trucks

The Science Behind How PepsiCo Gives Customers Exactly The Flavors They Want

Inside The War To Reinvent The Soda Fountain

Behind Doritos Roulette, The Brand’s Dangerous Innovation In Chip Eating

The hit product and viral Canadian campaign got its start in South Africa and Venezuela.

Are Wearables Over?

A recent, widely circulated study found that one-third of Americans who bought a wearable tech product ditched it within six months. So why are companies as diverse as Google, Nike, Pepsi, and Disney pumping plenty of cash–and new life–into the technology.

Dynamic Duos: PepsiCo’s Indra Nooyi And Mauro Porcini On Design-Led Innovation

With an eye toward the future and a mission to grow its core brands, the beverage and snack-food giant installed its first-ever design chief, with a mandate to shake things up.

Pepsi Reportedly In Talks To Buy SodaStream