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Pentagram

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2011: Design

2010: Design

Stories about Pentagram

Pentagram’s holiday card has some of the most poignant advice for 2021

The design firm’s annual card pays tribute to Michael Sorkin, who died of COVID-19 last year, and his ‘250 Things an Architect Should Know.’

Pentagram’s holiday card has some of the most poignant advice for 2021

This clever alternative to Secret Santa is the perfect way to avoid gifting junk

It’s 2020. Give the gift of memes.

This clever alternative to Secret Santa is the perfect way to avoid gifting junk

What if banks seemed accessible instead of terrifying? That’s the goal behind this new branding

Virgin Money UK ditched the staid branding of many corporate banks in favor of something more fun and approachable.

What if banks seemed accessible instead of terrifying? That’s the goal behind this new branding

The best sites to follow on election night, according to experts

It’s election night 2020. Who do you turn to? We asked three experts for their thoughts.

The best sites to follow on election night, according to experts

Design for social good has a new framework

When civilizations go through a massive change like this, they want a very bright line demarcating what happened before and what’s happening next. Design can really set that standard.

Design for social good has a new framework

This library looks like a giant game of Scrabble

Some 25,000 resin cubes make up a gorgeously analog sign system at the National Library of Luxembourg.

This library looks like a giant game of Scrabble

From Pentagram, 5 data visualizations that will give you hope during COVID-19

Everything is terrible, but for a moment let’s focus on the positives.

From Pentagram, 5 data visualizations that will give you hope during COVID-19

COVID-19 has spawned a mental health crisis. Can branding help break the taboo?

Pentagram’s Paula Scher designs the visual identity for Kenneth Cole’s new relaunched Mental Health Coalition.

COVID-19 has spawned a mental health crisis. Can branding help break the taboo?

Andrew Cuomo’s PowerPoints are endearingly primitive, so this designer redid them

Pentagram partner Giorgia Lupi takes a crack at redesigning the PowerPoint presentations that New York Governor Andrew Cuomo features in his daily press briefings.

Andrew Cuomo’s PowerPoints are endearingly primitive, so this designer redid them

Designers come up with an ingenious way to pump cash into small businesses

Wear new work by your fave designers. Support small businesses at the same time.

Designers come up with an ingenious way to pump cash into small businesses

Work-from-home is the new normal, so these top designers let us peek inside their home offices

Will definitely inspire. May inspire design envy.

Work-from-home is the new normal, so these top designers let us peek inside their home offices

Pentagram’s adaptive identity for an AI company may be the most meta branding ever

Check out this brand ID that can be manipulated on the fly, with an app.

Pentagram’s adaptive identity for an AI company may be the most meta branding ever

TrueCar’s redesign targets the people who really buy cars—women

Women play a leading role in more than 80% of car purchases. TrueCar is trying to corner the market, with a Pentagram-led brand revamp.

TrueCar’s redesign targets the people who really buy cars—women

This smart speaker for kids is a godsend for modern parents

With no screen and no spying, Pentagram designed the Yoto player to do less, not more.

This smart speaker for kids is a godsend for modern parents

It’s official: Data visualization has gone mainstream

When the United States president is showing a Sharpie-doctored chart, you know data visualization isn’t hovering at the margins anymore.

It’s official: Data visualization has gone mainstream

The 14 most important design ideas of the decade, according to the experts

Designers and curators from Apple, Adobe, Pentagram, Wolff Olins, Cooper Hewitt, and more consider their industry’s legacy in the 2010s.

The 14 most important design ideas of the decade, according to the experts

This corporate holiday card is a lot cooler than yours

The card, from the design firm Pentagram, uses face-tracking to create original music. What does your corporate card do??

This corporate holiday card is a lot cooler than yours

Warner Bros.’ new brand is a glimpse at the future of entertainment

Over three years, Pentagram redesigned the studio’s iconic logo and identity. Can a new brand bring it into the 21st century?

Yahoo has a new logo and brand. Again!

Created by Pentagram, it’s the company’s third new logo in 10 years—and hopefully a true fresh start.

Megan Rapinoe’s new lifestyle brand is built on inclusive design

Pentagram designed the branding for a new gender-neutral lifestyle brand from four U.S. women’s soccer stars, including Rapinoe, that breaks the celebrity athlete norm: It doesn’t reference their names at all.

Impact

How many people need to be vaccinated before COVID-19 transmission starts to drop?

PepsiCo says it will reach net-zero emissions by 2040

There’s a disturbing nexus of organic food and white supremacists

News

Staying in Texas. Fleeing New York. Here’s how and where people are moving during COVID-19

Tech IPOs are still popping in 2021 as Affirm stock surges 80% in market debut

Why the Hot Dog Costume Guy meme perfectly captures the downfall of Trump

Co.Design

Why Proctor & Gamble is planning for a world with less water

The U.S. Capitol is a symbol of democracy. But it’s full of Confederate statues

Why far-right groups co-opt Norse symbols

Work Life

How Glow Recipe’s co-CEOs turned skincare into entertainment

There’s a dark side to looking on the bright side. Here’s a healthier antidote

‘We got a long way to go’: Netflix releases its first company inclusion report