Pentagram

Data viz is the new branding. Just ask Pentagram’s latest hire

Giorgia Lupi, who specializes in data visualization, joins Pentagram’s New York office as its first partner in seven years. Here’s what she plans to do.

TWA’s long-lost typeface embodied the golden age of flying. Now it’s being reborn

Pentagram resurrects a typeface, originally designed by Eero Saarinen’s legendary office, for the reopening of the TWA Flight Center as a retro-chic hotel.

The father of electronic music’s lost instrument has finally been built

Pentagram partner Yuri Suzuki has created the first working version of Raymond Scott’s mythic self-generating music machine.

Snoop Dogg unveils the Chanel perfume bottle of bongs

Snoop taps Pentagram to design the branding and packaging for a new line of bongs, and it’s as irresistible as mid-’90s gangsta rap.

The Mueller Report now has the perfect, shocking cover

Slack’s new logo ditches the beloved plaid hashtag

“It’s a new brand coming into maturity now. If they were ever going to change . . . it was the now-or-never moment,” says designer Michael Bierut.

Pentagram promotes civil disobedience with “Acid Brexit”

The firm’s latest partner, Yuri Suzuki, drops a few acid house tracks for the ages.

Pentagram shows how to do business holiday cards that don’t suck

The 9 big design trends of 2019

Design leaders at Microsoft, Google, Ideo, Pentagram, Gensler, and more weigh in.

Pentagram designs a Harry Potter font, and it’s magical

It’s called “Crimes New Roman.”

This startup wants to hook your kid on crypto

How do you teach your kids the value of money in the digital age? The makers of Pigzbe, a digital wallet for kids, think it involves cryptocurrency.

Pentagram designed the prettiest computer chip you’ve ever seen

The microprocessor, built specifically to run machine learning algorithms, is covered in colorful tiles that help it stand out on a server rack.

What it’s like to design for Justin Timberlake

Pentagram teamed up with the star to design his new book–including one spread Michael Bierut calls “the funniest thing Pentagram ever designed.”

Pentagram taps celebrated sound designer to be its newest partner

Yuri Suzuki joins one of the world’s most prestigious graphic design firms.

This startup wants to make buying a used car cool

And they hired Pentagram to help them do it.

How to design a heritage brand for the 21st century

Pentagram rebrands Quinnipiac University–and, in doing, shows how to put a modern spin on traditional iconography.

The Library of Congress has a splashy new logo—and people are pissed

The only reason people could ever be mad at a library: a new logo.

How to get Michael Bierut to design your logo for free

Cozy up to a blog called McMansion Hell, for starters.

Michael Bierut on how to reinvent a legacy brand

The Pentagram partner, who recently redesigned MIT’s century-old Technology Review, weighs in with some tips.