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2010: Design

Stories about Pentagram

Innovation By Design

Where design can make the biggest impact in the next decade, according to over 30 experts

“Designing for human survival will become the new necessary field of design.”

Where design can make the biggest impact in the next decade, according to over 30 experts

The best Olympic logos of all time, according to design experts

The real Olympic blood sport? Debating the official logos.

The best Olympic logos of all time, according to design experts

See the staggering toll of America’s mental health crisis

According to research from the Rand Corp., Americans aren’t getting the mental health care they need. Pentagram partner Giorgia Lupi brings the data to life in a haunting new visualization.

See the staggering toll of America’s mental health crisis

Pentagram rebrands voting for the 21st century

NYC Votes builds a design system as unique as New York itself.

Pentagram rebrands voting for the 21st century

Drink lattes? Order takeout? You’re breathing in invisible toxins

Microplastics aren’t just in the ocean. This interactive shows we breathe them in too.

Drink lattes? Order takeout? You’re breathing in invisible toxins

Inside Jeff Bezos’s failed attempt to make Amazon “cool” like Apple and Nike

We talked to more than a dozen designers, many of whom worked with Bezos on Amazon’s most important products, as he steps down as CEO.

Inside Jeff Bezos’s failed attempt to make Amazon “cool” like Apple and Nike

Forget Giphy. This new app creates movie montages to accompany your texts

Plus, there’s a soundtrack.

Forget Giphy. This new app creates movie montages to accompany your texts

Pentagram’s latest logo is designed to be listened to

Pentagram partners Yuri Suzuki and Sascha Lobe rebranded the musical standard MIDI—and fittingly, it has both a wordmark and an audio identity.

Pentagram’s holiday card has some of the most poignant advice for 2021

The design firm’s annual card pays tribute to Michael Sorkin, who died of COVID-19 last year, and his ‘250 Things an Architect Should Know.’

Pentagram’s holiday card has some of the most poignant advice for 2021

This clever alternative to Secret Santa is the perfect way to avoid gifting junk

It’s 2020. Give the gift of memes.

This clever alternative to Secret Santa is the perfect way to avoid gifting junk

What if banks seemed accessible instead of terrifying? That’s the goal behind this new branding

Virgin Money UK ditched the staid branding of many corporate banks in favor of something more fun and approachable.

What if banks seemed accessible instead of terrifying? That’s the goal behind this new branding

The best sites to follow on election night, according to experts

It’s election night 2020. Who do you turn to? We asked three experts for their thoughts.

The best sites to follow on election night, according to experts

Design for social good has a new framework

When civilizations go through a massive change like this, they want a very bright line demarcating what happened before and what’s happening next. Design can really set that standard.

Design for social good has a new framework

This library looks like a giant game of Scrabble

Some 25,000 resin cubes make up a gorgeously analog sign system at the National Library of Luxembourg.

This library looks like a giant game of Scrabble

From Pentagram, 5 data visualizations that will give you hope during COVID-19

Everything is terrible, but for a moment let’s focus on the positives.

From Pentagram, 5 data visualizations that will give you hope during COVID-19

COVID-19 has spawned a mental health crisis. Can branding help break the taboo?

Pentagram’s Paula Scher designs the visual identity for Kenneth Cole’s new relaunched Mental Health Coalition.

COVID-19 has spawned a mental health crisis. Can branding help break the taboo?

Andrew Cuomo’s PowerPoints are endearingly primitive, so this designer redid them

Pentagram partner Giorgia Lupi takes a crack at redesigning the PowerPoint presentations that New York Governor Andrew Cuomo features in his daily press briefings.

Andrew Cuomo’s PowerPoints are endearingly primitive, so this designer redid them

Designers come up with an ingenious way to pump cash into small businesses

Wear new work by your fave designers. Support small businesses at the same time.

Designers come up with an ingenious way to pump cash into small businesses

Work-from-home is the new normal, so these top designers let us peek inside their home offices

Will definitely inspire. May inspire design envy.

Work-from-home is the new normal, so these top designers let us peek inside their home offices

Pentagram’s adaptive identity for an AI company may be the most meta branding ever

Check out this brand ID that can be manipulated on the fly, with an app.

Pentagram’s adaptive identity for an AI company may be the most meta branding ever

Impact

By 2030, the U.S. plastic industry will pollute more than coal

When these solar farms need their grass cut, they call in some woolly landscapers

Fast Company Magazine

Here’s what Lina Khan might do about Amazon now that she’s chair of the FTC

News

Dig in: Portillo’s stock hits the Nasdaq in the latest high-profile restaurant IPO

Tired of burnout? These 10 companies have the best work-life balance

WeWork goes public: WE stock trades on NYSE in SPAC deal

Co.Design

Wind farms are America’s future. Here’s how to build them the right way

See the spectacular design on display at Lagos Design Week

This gleaming machine turns human poop into fertile soil

Work Life

The 3 crucial steps to building a perfect startup pitch

Make sure you research these 3 things before your next job interview

Why you should write a resignation letter when you quit your job