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Pentagram

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2011: Design

2010: Design

Stories about Pentagram

This library looks like a giant game of Scrabble

Some 25,000 resin cubes make up a gorgeously analog sign system at the National Library of Luxembourg.

This library looks like a giant game of Scrabble

From Pentagram, 5 data visualizations that will give you hope during COVID-19

Everything is terrible, but for a moment let’s focus on the positives.

From Pentagram, 5 data visualizations that will give you hope during COVID-19

COVID-19 has spawned a mental health crisis. Can branding help break the taboo?

Pentagram’s Paula Scher designs the visual identity for Kenneth Cole’s new relaunched Mental Health Coalition.

COVID-19 has spawned a mental health crisis. Can branding help break the taboo?

Andrew Cuomo’s PowerPoints are endearingly primitive, so this designer redid them

Pentagram partner Giorgia Lupi takes a crack at redesigning the PowerPoint presentations that New York Governor Andrew Cuomo features in his daily press briefings.

Andrew Cuomo’s PowerPoints are endearingly primitive, so this designer redid them

Designers come up with an ingenious way to pump cash into small businesses

Wear new work by your fave designers. Support small businesses at the same time.

Designers come up with an ingenious way to pump cash into small businesses

Work-from-home is the new normal, so these top designers let us peek inside their home offices

Will definitely inspire. May inspire design envy.

Work-from-home is the new normal, so these top designers let us peek inside their home offices

Pentagram’s adaptive identity for an AI company may be the most meta branding ever

Check out this brand ID that can be manipulated on the fly, with an app.

Pentagram’s adaptive identity for an AI company may be the most meta branding ever

TrueCar’s redesign targets the people who really buy cars—women

Women play a leading role in more than 80% of car purchases. TrueCar is trying to corner the market, with a Pentagram-led brand revamp.

TrueCar’s redesign targets the people who really buy cars—women

This smart speaker for kids is a godsend for modern parents

With no screen and no spying, Pentagram designed the Yoto player to do less, not more.

This smart speaker for kids is a godsend for modern parents

It’s official: Data visualization has gone mainstream

When the United States president is showing a Sharpie-doctored chart, you know data visualization isn’t hovering at the margins anymore.

It’s official: Data visualization has gone mainstream

The 14 most important design ideas of the decade, according to the experts

Designers and curators from Apple, Adobe, Pentagram, Wolff Olins, Cooper Hewitt, and more consider their industry’s legacy in the 2010s.

The 14 most important design ideas of the decade, according to the experts

This corporate holiday card is a lot cooler than yours

The card, from the design firm Pentagram, uses face-tracking to create original music. What does your corporate card do??

This corporate holiday card is a lot cooler than yours

Warner Bros.’ new brand is a glimpse at the future of entertainment

Over three years, Pentagram redesigned the studio’s iconic logo and identity. Can a new brand bring it into the 21st century?

Yahoo has a new logo and brand. Again!

Created by Pentagram, it’s the company’s third new logo in 10 years—and hopefully a true fresh start.

Megan Rapinoe’s new lifestyle brand is built on inclusive design

Pentagram designed the branding for a new gender-neutral lifestyle brand from four U.S. women’s soccer stars, including Rapinoe, that breaks the celebrity athlete norm: It doesn’t reference their names at all.

Data viz is the new branding. Just ask Pentagram’s latest hire

Giorgia Lupi, who specializes in data visualization, joins Pentagram’s New York office as its first partner in seven years. Here’s what she plans to do.

Data viz is the new branding. Just ask Pentagram’s latest hire

TWA’s long-lost typeface embodied the golden age of flying. Now it’s being reborn

Pentagram resurrects a typeface, originally designed by Eero Saarinen’s legendary office, for the reopening of the TWA Flight Center as a retro-chic hotel.

TWA’s long-lost typeface embodied the golden age of flying. Now it’s being reborn

The father of electronic music’s lost instrument has finally been built

Pentagram partner Yuri Suzuki has created the first working version of Raymond Scott’s mythic self-generating music machine.

The father of electronic music’s lost instrument has finally been built

Snoop Dogg unveils the Chanel perfume bottle of bongs

Snoop taps Pentagram to design the branding and packaging for a new line of bongs, and it’s as irresistible as mid-’90s gangsta rap.

The Mueller Report now has the perfect, shocking cover

Courtesy of Michael Bierut, who designed it for The New Yorker.

The Mueller Report now has the perfect, shocking cover

Impact

How COVID-19 is changing the English language

You’re generating so much waste with your food deliveries. What if it came in reusable containers instead?

If you have a spare room, you can host a person leaving prison

News

Reports: Trump to nominate Amy Coney Barrett to fill vacant Supreme Court seat

Don’t share passwords with your GF or BF until you read this

Got 3D milk? These adorable printed dairy products will satisfy your creamiest cravings

Co.Design

Hilarious music video articulates exactly why we can’t quit flip phones

Why adding ‘Plus’ to the name of every streaming service is actually good

This extraordinary AI has stunned computer scientists with its writing ability

Work Life

Employees sound off on what makes a truly inclusive leader

This random practice can boost collaboration and productivity

Kind Snacks founder: Success in a tough economy requires balance, not brawn