Peloton

Indoor cycling behemoth Peloton is moving far beyond the bike. After delving into the treadmill market, the connected fitness platform announced it has opened a new production studio dedicated to yoga and meditation. The company is also widening its footprint: Peloton announced plans to dip into global markets, starting with the U.K. and Canada, followed by European cities.

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2019: Top 50, Wellness

2018: Top 50, Consumer Electronics, Wellness

2017: Fitness

2016: Fitness

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headquarters: New York, NY

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Stories about Peloton

Tech

The fitness industry will survive the pandemic, but it will look very different

How the leaders of Barry’s, Orangetheory, Peloton, and more are bringing classes into people’s home and rethinking the studio experience entirely.

Creativity

Peloton goes from marketing punchline to ESPN programming with new ‘All-Stars Ride’

Forget the Peloton Wife. This live show will feature athletes like the NBA’s Gordon Hayward, golfer Rory McIlroy, and tennis star Monica Puig taking a spin.

News

These free online exercise offers will help keep you fit and sane during the coronavirus pandemic

Studios are offering extended free trials and special deals to keep you moving.

News

What the heck is happening at Peloton? Legal victory, earnings up, stock down

Peloton spins its wheels.

Creativity

Maybe it’s time to consider that Peloton is trolling us all with its advertising

Either that or it’s the first brand to use lack of self-awareness as a marketing strategy.

Tech

Fitness startup Mirror claims it’s ‘building the next iPhone’

Can the connected streaming device grow past its workout roots? Founder Brynn Putnam believes the startup might just be the next big screen in your life, with plans to expand into telehealth.

News

Report: Talent agency Endeavor just realized no one is having luck with IPOs lately

Endeavor Group is halting a planned IPO amid weak investor demand and an increasingly difficult market for buzzy startups.

News

Peloton stock fails to pedal forward after its Nasdaq debut

Peloton appears to be spinning its wheels. The interactive fitness company’s long-awaited IPO today isn’t impressing Wall Street.

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Here are the fitness products that CEOs use to stay in shape.

Tech

Exclusive: Equinox adds in-home equipment and streaming classes to compete with Peloton

The fitness company further diversifies its portfolio with a new digital venture that attempts to recreate its signature workouts in one’s own living room.

Fast Company Magazine

The next Peloton? A look at the players in the digital fitness landscape

The digital fitness industry strengthens its muscle.

News

The next Peloton? Connected fitness startup Tonal raises $90M to date

With new capital, Tonal plans to further invest in its supply chain, distribution, and AI talent as well as beef up new content modalities.

News

Peloton faces $150M lawsuit over exercise music copyright

A group of music publishers says Peloton didn’t have the right licenses for music it used in its exercise videos.

News

Report: Peloton has picked its IPO banks

As the fitness company barrels toward a public offering, it has reportedly chosen who will help it along the way.

Fast Company Magazine

How Peloton became a $700 million fitness powerhouse for runners, yogis, and more

As it moves into running and even yoga, the stationary-bike giant has become a content powerhouse.

News

Digital health hits record funding in 2018, totaling $14B: Is it enough?

The market grew for the eighth year in a row, according to a recent report by Startup Health.

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At-home fitness giant Peloton expands into yoga and meditation

Peloton grew a cult following for its indoor cycling equipment and programming. Can it do the same with more relaxing modalities?

News

Peloton had 4% more customers than SoulCycle last quarter: Report

The fitness wars are heating up.

News

Exclusive: Will Americans ditch the gym for the Peloton model? Survey sheds light

A new report finds that half of Americans who work out at least once a month are interested in buying an at-home fitness system, but some issues hold them back.

News

Peloton sues Flywheel in what could be the ultimate high-tech fitness fight

Peloton claims Flywheel copied its best-selling stationery bike using the company’s proprietary patents.

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Peloton

Stories about Peloton

The fitness industry will survive the pandemic, but it will look very different

How the leaders of Barry’s, Orangetheory, Peloton, and more are bringing classes into people’s home and rethinking the studio experience entirely.

Peloton goes from marketing punchline to ESPN programming with new ‘All-Stars Ride’

Forget the Peloton Wife. This live show will feature athletes like the NBA’s Gordon Hayward, golfer Rory McIlroy, and tennis star Monica Puig taking a spin.

These free online exercise offers will help keep you fit and sane during the coronavirus pandemic

Studios are offering extended free trials and special deals to keep you moving.

What the heck is happening at Peloton? Legal victory, earnings up, stock down

Peloton spins its wheels.

Maybe it’s time to consider that Peloton is trolling us all with its advertising

Either that or it’s the first brand to use lack of self-awareness as a marketing strategy.

Fitness startup Mirror claims it’s ‘building the next iPhone’

Can the connected streaming device grow past its workout roots? Founder Brynn Putnam believes the startup might just be the next big screen in your life, with plans to expand into telehealth.

Report: Talent agency Endeavor just realized no one is having luck with IPOs lately

Endeavor Group is halting a planned IPO amid weak investor demand and an increasingly difficult market for buzzy startups.

Peloton stock fails to pedal forward after its Nasdaq debut

Peloton appears to be spinning its wheels. The interactive fitness company’s long-awaited IPO today isn’t impressing Wall Street.

8 workout products that are actually worth the splurge

Here are the fitness products that CEOs use to stay in shape.

Exclusive: Equinox adds in-home equipment and streaming classes to compete with Peloton

The fitness company further diversifies its portfolio with a new digital venture that attempts to recreate its signature workouts in one’s own living room.

The next Peloton? A look at the players in the digital fitness landscape

The digital fitness industry strengthens its muscle.

The next Peloton? Connected fitness startup Tonal raises $90M to date

With new capital, Tonal plans to further invest in its supply chain, distribution, and AI talent as well as beef up new content modalities.

Peloton faces $150M lawsuit over exercise music copyright

A group of music publishers says Peloton didn’t have the right licenses for music it used in its exercise videos.

Report: Peloton has picked its IPO banks

As the fitness company barrels toward a public offering, it has reportedly chosen who will help it along the way.

How Peloton became a $700 million fitness powerhouse for runners, yogis, and more

As it moves into running and even yoga, the stationary-bike giant has become a content powerhouse.

Digital health hits record funding in 2018, totaling $14B: Is it enough?

The market grew for the eighth year in a row, according to a recent report by Startup Health.

At-home fitness giant Peloton expands into yoga and meditation

Peloton grew a cult following for its indoor cycling equipment and programming. Can it do the same with more relaxing modalities?

Peloton had 4% more customers than SoulCycle last quarter: Report

The fitness wars are heating up.

Exclusive: Will Americans ditch the gym for the Peloton model? Survey sheds light

A new report finds that half of Americans who work out at least once a month are interested in buying an at-home fitness system, but some issues hold them back.

Peloton sues Flywheel in what could be the ultimate high-tech fitness fight

Peloton claims Flywheel copied its best-selling stationery bike using the company’s proprietary patents.

Impact

If we want more companies like Patagonia, we need laws to enforce it

Where Trump and Biden stand on the future of policing

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