Peloton

Maybe it’s time to consider that Peloton is trolling us all with its advertising

Either that or it’s the first brand to use lack of self-awareness as a marketing strategy.

Fitness startup Mirror claims it’s ‘building the next iPhone’

Can the connected streaming device grow past its workout roots? Founder Brynn Putnam believes the startup might just be the next big screen in your life, with plans to expand into telehealth.

Report: Talent agency Endeavor just realized no one is having luck with IPOs lately

Peloton stock fails to pedal forward after its Nasdaq debut

8 workout products that are actually worth the splurge

Here are the fitness products that CEOs use to stay in shape.

Exclusive: Equinox adds in-home equipment and streaming classes to compete with Peloton

The fitness company further diversifies its portfolio with a new digital venture that attempts to recreate its signature workouts in one’s own living room.

The next Peloton? A look at the players in the digital fitness landscape

The next Peloton? Connected fitness startup Tonal raises $90M to date

Peloton faces $150M lawsuit over exercise music copyright

Report: Peloton has picked its IPO banks

How Peloton became a $700 million fitness powerhouse for runners, yogis, and more

As it moves into running and even yoga, the stationary-bike giant has become a content powerhouse.

Digital health hits record funding in 2018, totaling $14B: Is it enough?

At-home fitness giant Peloton expands into yoga and meditation

Peloton had 4% more customers than SoulCycle last quarter: Report

Exclusive: Will Americans ditch the gym for the Peloton model? Survey sheds light

Peloton sues Flywheel in what could be the ultimate high-tech fitness fight

This $1,495 connected mirror turns your bedroom into a boutique fitness studio

Refine Method founder Brynn Putnam’s startup Mirror offers constantly changing on-demand home fitness classesؙ—all via an interactive reflective surface.

This $1885 connected rowing machine puts you on the Charles River

Crew by True Rowing has raised $5 million in seed funding for the startup’s innovative connected rowing machine that brings the outdoor experience indoors.

This $2,995 home gym is like Peloton for weight-lifting

Can sleek design and engineering innovation make the home gym into a chic conversation piece?