Peloton

The World's Most Innovative Companies 2018

Peloton isn't your ordinary spin studio. The tech-friendly business offers a highly rated app to stream live classes and energizing music to thousands of people across 14 countries. The app can send content to iPhones, iPads, and even the Apple TV, so anyone can use it to get a workout in their living room. The only downside is that users still need to own an indoor bike or road bike to use the new app, and those devices can cost several thousand dollars, depending on the make and model. Peloton sells its own high-end bikes alongside its monthly subscription to the video classes. In 2015, the company raised $75 million in funding, which it will use to expand its global community of fitness lovers. 2017 saw explosive growth--subscribers tripled, to 600,000--as Peloton introduced commercial-grade bikes for corporate gyms, country clubs, and hotels, and grew its retail presence with 12 new showrooms, to a total of 29. It also created a new financing option for its $2,000 bikes--starting at $97 a month, including subscription--and launched an ad campaign targeting consumers on a budget. The company also announced plans to redefine another fitness experience with its entry into the much larger treadmill market. Its machine features a 36-inch screen to stream content from elite instructors who will also incorporate off-machine exercises like burpees and push-ups.

Lists

2018: Top 50, Consumer Electronics, Wellness

2017: Fitness

2016: Fitness

Data

headquarters: New York, NY

Peloton On The Web

Website

Stories about Peloton

News

Digital health hits record funding in 2018, totaling $14B: Is it enough?

Most Innovative Companies

At-home fitness giant Peloton expands into yoga and meditation

News

Peloton had 4% more customers than SoulCycle last quarter: Report

News

Exclusive: Will Americans ditch the gym for the Peloton model? Survey sheds light

News

Peloton sues Flywheel in what could be the ultimate high-tech fitness fight

Tech

This $1,495 connected mirror turns your bedroom into a boutique fitness studio

Refine Method founder Brynn Putnam’s startup Mirror offers constantly changing on-demand home fitness classesؙ—all via an interactive reflective surface.

Tech

This $1885 connected rowing machine puts you on the Charles River

Crew by True Rowing has raised $5 million in seed funding for the startup’s innovative connected rowing machine that brings the outdoor experience indoors.

Co.Design

This $2,995 home gym is like Peloton for weight-lifting

Can sleek design and engineering innovation make the home gym into a chic conversation piece?

News

Peloton snags $550 million in new financing, valued at $4 billion ahead of expected IPO

Most Innovative Companies

Peloton is pedaling its way into the U.K. and Canada

Fast Company Magazine

32 Leadership Lessons From Peloton, Beautycounter, Omnicom, And More

Founders, business leaders, and artists who participated in the 2017 Fast Company Innovation Festival share the advice that’s guided their careers.

Tech

Peloton Wants To Strike Gold Again With A $4K Connected Treadmill

The fitness startup has already transformed the indoor bicycle. Now it wants to do the same for a piece of equipment often reviled by exercise enthusiasts.

Peloton

Stories about Peloton

Digital health hits record funding in 2018, totaling $14B: Is it enough?

At-home fitness giant Peloton expands into yoga and meditation

Peloton had 4% more customers than SoulCycle last quarter: Report

Exclusive: Will Americans ditch the gym for the Peloton model? Survey sheds light

Peloton sues Flywheel in what could be the ultimate high-tech fitness fight

This $1,495 connected mirror turns your bedroom into a boutique fitness studio

Refine Method founder Brynn Putnam’s startup Mirror offers constantly changing on-demand home fitness classesؙ—all via an interactive reflective surface.

This $1885 connected rowing machine puts you on the Charles River

Crew by True Rowing has raised $5 million in seed funding for the startup’s innovative connected rowing machine that brings the outdoor experience indoors.

This $2,995 home gym is like Peloton for weight-lifting

Can sleek design and engineering innovation make the home gym into a chic conversation piece?

Peloton snags $550 million in new financing, valued at $4 billion ahead of expected IPO

Peloton is pedaling its way into the U.K. and Canada

32 Leadership Lessons From Peloton, Beautycounter, Omnicom, And More

Founders, business leaders, and artists who participated in the 2017 Fast Company Innovation Festival share the advice that’s guided their careers.

Peloton Wants To Strike Gold Again With A $4K Connected Treadmill

The fitness startup has already transformed the indoor bicycle. Now it wants to do the same for a piece of equipment often reviled by exercise enthusiasts.

“Don’t Stop in Hell…” and Other Entrepreneurial Lessons From the Founder of Peloton

John Foley on how patience and perseverance built his burgeoning and innovative cycling empire

Impact

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Work Life

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