Peloton

Indoor cycling behemoth Peloton is moving far beyond the bike. After delving into the treadmill market, the connected fitness platform announced it has opened a new production studio dedicated to yoga and meditation. The company is also widening its footprint: Peloton announced plans to dip into global markets, starting with the U.K. and Canada, followed by European cities.

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2019: Top 50, Wellness

2018: Top 50, Consumer Electronics, Wellness

2017: Fitness

2016: Fitness

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headquarters: New York, NY

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Stories about Peloton

Fast Company Magazine

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Gyms aren’t coming back. Here’s how you’ll work out in the future

Some 59% of Americans don’t plan to return to a physical gym after the pandemic. What will fitness look like then?

News

A new Beyoncé-Peloton collab? 2020 is turning around after all

If you like it, then you shoulda put a saddle on it. Now, Beyoncé fans can. She’s teaming up with Peloton to create workouts with a Homecoming theme.

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This compact elliptical is my secret weapon for staying in shape

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News

Peloton pedal recall: Here’s everything you need to know after reports of leg injuries

It’s called a PR70P pedal, and the company says it’s the first generation of pedals fitted on Peloton bikes. The recall is due to a “risk of axle breaks.”

Tech

The fitness industry will survive the pandemic, but it will look very different

How the leaders of Barry’s, Orangetheory, Peloton, and more are bringing classes into people’s home and rethinking the studio experience entirely.

Creativity

Peloton goes from marketing punchline to ESPN programming with new ‘All-Stars Ride’

Forget the Peloton Wife. This live show will feature athletes like the NBA’s Gordon Hayward, golfer Rory McIlroy, and tennis star Monica Puig taking a spin.

News

These free online exercise offers will help keep you fit and sane during the coronavirus pandemic

Studios are offering extended free trials and special deals to keep you moving.

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What the heck is happening at Peloton? Legal victory, earnings up, stock down

Peloton spins its wheels.

Creativity

Maybe it’s time to consider that Peloton is trolling us all with its advertising

Either that or it’s the first brand to use lack of self-awareness as a marketing strategy.

Tech

Fitness startup Mirror claims it’s ‘building the next iPhone’

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Report: Talent agency Endeavor just realized no one is having luck with IPOs lately

Endeavor Group is halting a planned IPO amid weak investor demand and an increasingly difficult market for buzzy startups.

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Peloton stock fails to pedal forward after its Nasdaq debut

Peloton appears to be spinning its wheels. The interactive fitness company’s long-awaited IPO today isn’t impressing Wall Street.

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The next Peloton? A look at the players in the digital fitness landscape

The digital fitness industry strengthens its muscle.

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The next Peloton? Connected fitness startup Tonal raises $90M to date

With new capital, Tonal plans to further invest in its supply chain, distribution, and AI talent as well as beef up new content modalities.

News

Peloton faces $150M lawsuit over exercise music copyright

A group of music publishers says Peloton didn’t have the right licenses for music it used in its exercise videos.

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Report: Peloton has picked its IPO banks

As the fitness company barrels toward a public offering, it has reportedly chosen who will help it along the way.

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Peloton

Stories about Peloton

How virtual cycling platform Zwift created an enduring new esport

It’s not just a pandemic pastime. Zwift’s gamified version of e-cycling is here to stay.

The 10 most innovative wellness companies of 2021

Why Peloton, Calm, Tonal, and Oura are Wellness companies to watch in 2021

Gyms aren’t coming back. Here’s how you’ll work out in the future

Some 59% of Americans don’t plan to return to a physical gym after the pandemic. What will fitness look like then?

A new Beyoncé-Peloton collab? 2020 is turning around after all

If you like it, then you shoulda put a saddle on it. Now, Beyoncé fans can. She’s teaming up with Peloton to create workouts with a Homecoming theme.

This compact elliptical is my secret weapon for staying in shape

I tested NordicTrack’s FreeStride Trainer equipped with a screen that lets you work out in remote corners of the world.

Peloton pedal recall: Here’s everything you need to know after reports of leg injuries

It’s called a PR70P pedal, and the company says it’s the first generation of pedals fitted on Peloton bikes. The recall is due to a “risk of axle breaks.”

The fitness industry will survive the pandemic, but it will look very different

How the leaders of Barry’s, Orangetheory, Peloton, and more are bringing classes into people’s home and rethinking the studio experience entirely.

Peloton goes from marketing punchline to ESPN programming with new ‘All-Stars Ride’

Forget the Peloton Wife. This live show will feature athletes like the NBA’s Gordon Hayward, golfer Rory McIlroy, and tennis star Monica Puig taking a spin.

These free online exercise offers will help keep you fit and sane during the coronavirus pandemic

Studios are offering extended free trials and special deals to keep you moving.

What the heck is happening at Peloton? Legal victory, earnings up, stock down

Peloton spins its wheels.

Maybe it’s time to consider that Peloton is trolling us all with its advertising

Either that or it’s the first brand to use lack of self-awareness as a marketing strategy.

Fitness startup Mirror claims it’s ‘building the next iPhone’

Can the connected streaming device grow past its workout roots? Founder Brynn Putnam believes the startup might just be the next big screen in your life, with plans to expand into telehealth.

Report: Talent agency Endeavor just realized no one is having luck with IPOs lately

Endeavor Group is halting a planned IPO amid weak investor demand and an increasingly difficult market for buzzy startups.

Peloton stock fails to pedal forward after its Nasdaq debut

Peloton appears to be spinning its wheels. The interactive fitness company’s long-awaited IPO today isn’t impressing Wall Street.

8 workout products that are actually worth the splurge

Here are the fitness products that CEOs use to stay in shape.

Exclusive: Equinox adds in-home equipment and streaming classes to compete with Peloton

The fitness company further diversifies its portfolio with a new digital venture that attempts to recreate its signature workouts in one’s own living room.

The next Peloton? A look at the players in the digital fitness landscape

The digital fitness industry strengthens its muscle.

The next Peloton? Connected fitness startup Tonal raises $90M to date

With new capital, Tonal plans to further invest in its supply chain, distribution, and AI talent as well as beef up new content modalities.

Peloton faces $150M lawsuit over exercise music copyright

A group of music publishers says Peloton didn’t have the right licenses for music it used in its exercise videos.

Report: Peloton has picked its IPO banks

As the fitness company barrels toward a public offering, it has reportedly chosen who will help it along the way.

Impact

The Amazon used to be ‘the lungs of the planet.’ Not anymore

Impact investing tackles a new challenge: Dark money in politics

Rich countries are hoarding COVID-19 vaccines

News

Hollywood is just starting to tap into the power of underrepresented people and stories

Stimulus bill passes: How much will parents get in child tax credits? Hold onto your hat

First look: Swingers crazy golf comes to America just in time for the new Roaring Twenties

Co.Design

The pandemic crushed coworking. The arts could bring it back

Adieu, hyperconsumerism: Why Paris Fashion Week embraced design that lasts

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