Peloton

Indoor cycling behemoth Peloton is moving far beyond the bike. After delving into the treadmill market, the connected fitness platform announced it has opened a new production studio dedicated to yoga and meditation. The company is also widening its footprint: Peloton announced plans to dip into global markets, starting with the U.K. and Canada, followed by European cities.

Lists

2019: Top 50, Wellness

2018: Top 50, Consumer Electronics, Wellness

2017: Fitness

2016: Fitness

Data

headquarters: New York, NY

Peloton On The Web

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https://www.onepeloton.com

Stories about Peloton

Co.Design

Inside Lululemon and Peloton’s messy legal battle over sports bras

The two popular brands are engaged in a bitter legal battle over patent infringement.

News

What’s next for Peloton now that the at-home fitness boom is fading?

The company says it’s “clear we underestimated the reopening impact” on business. Now it may need to think outside the home.

News

Peloton’s new Christmas ad is just normal enough to make the ‘Peloton Wife’ controversy vanish

A big-time holiday campaign, and a soundtrack from Danny Elfman, erases the company’s ghost of Christmas past.

Co.Design

Why this Jay Z-backed home fitness brand opened an IRL gym in the middle of COVID-19

If anything will make you shell out $2,800 for CLMBR Connected, a new vertical climbing machine backed by Jay-Z and Pitbull, it’s this wild new fitness studio in Denver.

News

Gyms are rebounding. Sorry, Peloton

A Wedbush analyst has downgraded Peloton’s stock, noting that more people may opt to work out in physical gyms as the country reopens.

News

Peloton wants to go back to work with you

The connected-fitness brand today announced Peloton Corporate Wellness, which will bring Peloton to organizations and employees.

News

Why Peloton is both succeeding and flailing: Reflections on a most memorable week

A lot happened at Peloton this week. We’ll catch you up.

News

Peloton Tread recall: What to do if you have a treadmill in your house right now

CEO John Foley issued an apology for the company’s defiant response to concerns about product safety.

Co.Design

See what workout clothes designed by Peloton instructors look like

Adidas and Peloton expanded their relationship, launching a new collection of 11 items.

Fast Company Magazine

How virtual cycling platform Zwift created an enduring new esport

It’s not just a pandemic pastime. Zwift’s gamified version of e-cycling is here to stay.

Fast Company Magazine

The 10 most innovative wellness companies of 2021

Why Peloton, Calm, Tonal, and Oura are Wellness companies to watch in 2021

Co.Design

Gyms aren’t coming back. Here’s how you’ll work out in the future

Some 59% of Americans don’t plan to return to a physical gym after the pandemic. What will fitness look like then?

News

A new Beyoncé-Peloton collab? 2020 is turning around after all

If you like it, then you shoulda put a saddle on it. Now, Beyoncé fans can. She’s teaming up with Peloton to create workouts with a Homecoming theme.

Recommender

This compact elliptical is my secret weapon for staying in shape

I tested NordicTrack’s FreeStride Trainer equipped with a screen that lets you work out in remote corners of the world.

News

Peloton pedal recall: Here’s everything you need to know after reports of leg injuries

It’s called a PR70P pedal, and the company says it’s the first generation of pedals fitted on Peloton bikes. The recall is due to a “risk of axle breaks.”

Tech

The fitness industry will survive the pandemic, but it will look very different

How the leaders of Barry’s, Orangetheory, Peloton, and more are bringing classes into people’s home and rethinking the studio experience entirely.

Creativity

Peloton goes from marketing punchline to ESPN programming with new ‘All-Stars Ride’

Forget the Peloton Wife. This live show will feature athletes like the NBA’s Gordon Hayward, golfer Rory McIlroy, and tennis star Monica Puig taking a spin.

News

These free online exercise offers will help keep you fit and sane during the coronavirus pandemic

Studios are offering extended free trials and special deals to keep you moving.

News

What the heck is happening at Peloton? Legal victory, earnings up, stock down

Peloton spins its wheels.

Creativity

Maybe it’s time to consider that Peloton is trolling us all with its advertising

Either that or it’s the first brand to use lack of self-awareness as a marketing strategy.

Impact

These modular pop-up plastic-sorting facilities can help end ‘recycling deserts’

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Climate scientists demand PR firms stop helping fossil fuel companies cover up their impact

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Every driver in London soon might have to pay a fee any time they take a car trip

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IRS login makes you take a selfie for this security company you’ve never heard of

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Want more Instagram likes? Marketing scholars have discovered a formula for the perfect image

News

Ghosting on this Gen Z dating app will literally make you invisible

Co.Design

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Co.Design

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Peloton

Stories about Peloton

Inside Lululemon and Peloton’s messy legal battle over sports bras

The two popular brands are engaged in a bitter legal battle over patent infringement.

What’s next for Peloton now that the at-home fitness boom is fading?

The company says it’s “clear we underestimated the reopening impact” on business. Now it may need to think outside the home.

Peloton’s new Christmas ad is just normal enough to make the ‘Peloton Wife’ controversy vanish

A big-time holiday campaign, and a soundtrack from Danny Elfman, erases the company’s ghost of Christmas past.

Why this Jay Z-backed home fitness brand opened an IRL gym in the middle of COVID-19

If anything will make you shell out $2,800 for CLMBR Connected, a new vertical climbing machine backed by Jay-Z and Pitbull, it’s this wild new fitness studio in Denver.

Gyms are rebounding. Sorry, Peloton

A Wedbush analyst has downgraded Peloton’s stock, noting that more people may opt to work out in physical gyms as the country reopens.

Peloton wants to go back to work with you

The connected-fitness brand today announced Peloton Corporate Wellness, which will bring Peloton to organizations and employees.

Why Peloton is both succeeding and flailing: Reflections on a most memorable week

A lot happened at Peloton this week. We’ll catch you up.

Peloton Tread recall: What to do if you have a treadmill in your house right now

CEO John Foley issued an apology for the company’s defiant response to concerns about product safety.

See what workout clothes designed by Peloton instructors look like

Adidas and Peloton expanded their relationship, launching a new collection of 11 items.

How virtual cycling platform Zwift created an enduring new esport

It’s not just a pandemic pastime. Zwift’s gamified version of e-cycling is here to stay.

The 10 most innovative wellness companies of 2021

Why Peloton, Calm, Tonal, and Oura are Wellness companies to watch in 2021

Gyms aren’t coming back. Here’s how you’ll work out in the future

Some 59% of Americans don’t plan to return to a physical gym after the pandemic. What will fitness look like then?

A new Beyoncé-Peloton collab? 2020 is turning around after all

If you like it, then you shoulda put a saddle on it. Now, Beyoncé fans can. She’s teaming up with Peloton to create workouts with a Homecoming theme.

This compact elliptical is my secret weapon for staying in shape

I tested NordicTrack’s FreeStride Trainer equipped with a screen that lets you work out in remote corners of the world.

Peloton pedal recall: Here’s everything you need to know after reports of leg injuries

It’s called a PR70P pedal, and the company says it’s the first generation of pedals fitted on Peloton bikes. The recall is due to a “risk of axle breaks.”

The fitness industry will survive the pandemic, but it will look very different

How the leaders of Barry’s, Orangetheory, Peloton, and more are bringing classes into people’s home and rethinking the studio experience entirely.

Peloton goes from marketing punchline to ESPN programming with new ‘All-Stars Ride’

Forget the Peloton Wife. This live show will feature athletes like the NBA’s Gordon Hayward, golfer Rory McIlroy, and tennis star Monica Puig taking a spin.

These free online exercise offers will help keep you fit and sane during the coronavirus pandemic

Studios are offering extended free trials and special deals to keep you moving.

What the heck is happening at Peloton? Legal victory, earnings up, stock down

Peloton spins its wheels.

Maybe it’s time to consider that Peloton is trolling us all with its advertising

Either that or it’s the first brand to use lack of self-awareness as a marketing strategy.

Impact

These modular pop-up plastic-sorting facilities can help end ‘recycling deserts’

Climate scientists demand PR firms stop helping fossil fuel companies cover up their impact

Every driver in London soon might have to pay a fee any time they take a car trip

News

IRS login makes you take a selfie for this security company you’ve never heard of

Want more Instagram likes? Marketing scholars have discovered a formula for the perfect image

Ghosting on this Gen Z dating app will literally make you invisible

Co.Design