Early on, French technology company Parrot was dismissed for its drones, many of which retailed for less than $500 and could be found in toy stores and other lower-end retailers. But this has proven to be a sound strategy for the 22-year-old company. Rather than attempt to compete with companies like 3D Robotics and DJI and their first-class products, Parrot decided to introduce simple products for people new to these devices. In 2015, Parrot renewed its commitment to this strategy, releasing 13 new drone models--some of which can land on water or navigate in the dark--to consumers around the world. The move worked: In Q3 2015, drones became the company's biggest sellers, generating €44.4 million (57% of Parrot's revenue). In 2016, the company will hopefully draw positive attention for its new Disco drone (a fixed-wing drone capable of flying at up to 50 mph) while continuing to capitalize on the popularity of its agricultural drones, which currently lead that market.