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Most Innovative Companies

Panera Bread

Panera is in a crowded category called "quick service" that has suddenly found digital religion: Competing players like Starbucks and Pizza Hut, say, are rolling out ordering technology. But Panera leads them all with a full reboot called Panera 2.0, which includes far-reaching revisions to how customers dine in and out, how food is prepared, and how it’s delivered. The change began last year, and is currently being rolled out across all its 1,800 U.S. restaurants—and boosts sales and traffic so much that Panera has to invest 35 more hours a week in labor for each upgraded cafe.
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