Oxo

This Line Of Gadget Accessories Is Ingenious. But Is Ingenuity Enough?

Nolii, a new line of gear for digital nomads, raises questions about building a brand from scratch in a retail environment that disadvantages upstarts.

4 Keys To Turning Customers Into Brand Evangelists

Wanted: OXO’s Good Grips Egg Beater

The 10 Most Innovative Consumer Product Companies

The Best New Tools for Making Old-Fashioned Jams and Preserves

The Secrets Behind Great Design: IDSA Announces Catalyst Case Study Winners

Oxo Redesigns the Common Syringe

Welcoming Guest Blogger Tom Dair: To Design Smart, Keep It Simple

Objectified: The New Design Film That Sickens, Inspires

"Your movie made me physically sick," one audience member told Gary Hustwit (left), the director of Objectified, the eagerly anticipated film about industrial design, last night at a screening in New York. Far from being miffed, Hustwit grinned. "Maybe that’s what we were trying to do," he said slyly.

Smart Design’s Dan Formosa on the Power of People, Simplicity and Gossip

Five Top Design Firms Make the Gadgets We Love

American industrial designers are the secret heroes of the marketplace, finessing products to make them easier to use and help them sell better. Here’s how five top firms have been busy shaping our world.