Orbital Insight is pushing the boundaries of geospatial analytics, the field of computer vision technology and machine learning that identifies signals and data points in satellite imagery. As more and more unmanned aerial vehicles and low-cost satellites come online, Orbital Insight is developing unique processing applications for the data they capture, creating new use cases for businesses and governments alike.
In 2018, Orbital Insight created the Global Geospatial Crude Index (GCI), which captures the millions of barrels of oil by monitoring 25,000 floating roof tanks around the world, creating a daily update versus the traditional monthly one. Orbital also developed maps to record comprehensive records of flood damage in the wake of hurricanes and augmented its humanitarian efforts with the World Bank and World Resources Institute to stave off illegal deforestation.
Historically, in the brick-and-mortar space, for example, the Palo Alto-based company is able to analyze satellite imagery of hundreds of thousands of parking lots to study vehicle presence, which helps clients make sales predictions based on traffic patterns at retailers ranging from Chipotle to JC Penney to Whole Foods. In one of its more compelling use cases, Orbital Insight worked with the World Bank to use satellite imagery to map poverty levels in places such as Mexico and Sri Lanka, with the aim of increasing awareness and response accuracy for aid organizations and NGOS while pushing local governments toward more timely action.