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Most Innovative Companies

Nubank

Since its launch in 2014, Brazilian fintech company Nubank has created banking solutions for populations that traditionally could not or did not access the five major banks in the country. It first introduced its signature purple credit card to alleviate high interest rates (upwards of 400% a year on other Brazilian credit cards) and make the credit process simpler with a virtual, app-based system (and no hidden fees)--and is now the 6th largest credit card issuer in Brazil. In 2017, the company expanded into high-interest savings accounts that customers can use to transfer money or pay bills. Last year, it began offering direct deposit for users’ paychecks and debuted debit and ATM withdrawal features.

Data
headquarters: Sao Paulo, Brazil
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