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Most Innovative Companies

Nintendo

In the 30 years since Japanese gaming giant Nintendo first released "Super Mario Bros.," little has changed in Mario’s world: he still sports the same black mustache and blue overalls, Peach is still his long-lost love, and Bowser is still his ultimate enemy. But when Nintendo released its latest Mario title, "Super Mario Maker," it proved that it can innovate on an old idea and make it new again. Drawing on its vast archive of content and graphics, the Japanese company created a platform where users can build their own Mario levels and share them with others--a clever way to retain the spirit of the old classic while introducing it to today's interactive, user-focused environment. The game was an instant hit, and has already developed its own social network-like community thanks to its sharing and commenting features. A new platform, expected to be released in 2016, is rumored to include both an at-home console and a mobile unit, further signaling that Nintendo is ready to embrace today's technological trends--and that Mario won't be left behind.
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Stories about Nintendo

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