Nielsen

We have some questions about Netflix’s massive ‘Murder Mystery’ viewership numbers

Netflix says the new Jennifer Aniston-Adam Sandler comedy scored the biggest “opening weekend” for a Netflix flick, with 30-plus million “accounts.” How are they crunching that figure?

Beyoncé helped Netflix achieve an impressive audience milestone

Nielsen’s ratings for Bird Box on Netflix show the power of memes

Nielsen and Google just inked a deal for mobile ad measurement

TV content discovery sucks. Can Nielsen make it better?

People love Instagramming billboards–and it’s great for advertisers

1 in 4 Americans has posted an image of an outdoor ad to the platform, according to Nielsen–and the industry is taking notice.

Targeted ads are ramping up on cable via your smart TV

Google has been secretly tracking your offline purchases with help from Mastercard

We see you buying birthday presents for your pets, and it’s okay

Facebook’s erosion problem: Digital consumption share is dropping as other platforms gain

How many people really watched “Bright” on Netflix? Nielsen says it has some answers

Netflix vs. cable: Subscribers are neck and neck now, says PwC

People who watch “The Crown” are different than other Netflix users in two ways

Donald Trump loves ratings, so it’s too bad “Game of Thrones” and the VMAs crushed him on social

American politics is “event viewing” now. Here’s a Nielsen chart that proves it.

Billboard To Add Streaming Data To Its Weekly Album Charts

Better late than never.

Most People Will Pay More Money For Products From Socially Responsible Companies

Infographic: Here’s How Long It Takes To Binge-Watch That Show You Keep Hearing About

Why Twitter Loves TV

The television and advertising industries want to make like the Internet and microtarget households. Here’s how Twitter is trying to help them reach their goal (and make itself some money in the process).