Nielsen

The Oscars have just about slipped out of Nielsen’s top 10 event broadcasts of the year

This is not the kind of ending Hollywood loves.

Beer is no longer cool, says Nielsen, but these drinks are

The year in drinking is shaping up to be fizzy and bright-colored.

Who watched the ‘Breaking Bad’ movie? All the young Netflix dudes

‘El Camino: A Breaking Bad Movie’ came vrooming onto Netflix last Friday, and the majority of viewers who gobbled it up were exactly who you’d think.

Today in obvious news: Legal weed puffs up snack sales

Munchies!

We have some questions about Netflix’s massive ‘Murder Mystery’ viewership numbers

Netflix says the new Jennifer Aniston-Adam Sandler comedy scored the biggest “opening weekend” for a Netflix flick, with 30-plus million “accounts.” How are they crunching that figure?

Beyoncé helped Netflix achieve an impressive audience milestone

According to Nielsen, Homecoming did something that no other Netflix movie managed to do before.

Nielsen’s ratings for Bird Box on Netflix show the power of memes

Bird Box was a bad movie, but the internet still made it bizarrely popular.

Nielsen and Google just inked a deal for mobile ad measurement

Nielsen’s ad measurement is becoming more and more complete.

TV content discovery sucks. Can Nielsen make it better?

For all the advances in TV tech, we still spend way too much time sitting around and trying to decide what to watch.

People love Instagramming billboards–and it’s great for advertisers

1 in 4 Americans has posted an image of an outdoor ad to the platform, according to Nielsen–and the industry is taking notice.

Targeted ads are ramping up on cable via your smart TV

Nielsen is testing a way to replace cable TV ads with targeted ads from the internet.

Google has been secretly tracking your offline purchases with help from Mastercard

Google wants to know what you buy and Mastercard is here to help.

We see you buying birthday presents for your pets, and it’s okay

According to Nielsen, 95% of pet owners say they consider their pets members of the family.

Facebook’s erosion problem: Digital consumption share is dropping as other platforms gain

Last month, Mark Zuckerberg admitted that time spent was down on Facebook. He added that this was, actually, a good thing–that the platform’s intention is to get more active consumption and not just endless scrolling. Now a new report from Pivotal shows just how much consumption has gone down for the social network. According to the … Continue reading “Facebook’s erosion problem: Digital consumption share is dropping as other platforms gain”

How many people really watched “Bright” on Netflix? Nielsen says it has some answers

There’s been a lot of speculation around Bright, Netflix’s much-hyped fantasy cop drama, which stars Will Smith and is the streaming company’s first foray into big-budget movie territory. The big question is whether the $90 million project would pay off, although, as our Nicole LaPorte pointed out last week, Netflix’s release strategy is so vastly … Continue reading “How many people really watched “Bright” on Netflix? Nielsen says it has some answers”

Netflix vs. cable: Subscribers are neck and neck now, says PwC

The balance of power in pay television is shifting. In one corner, we have Netflix. In the other corer, we have everyone else. According to a new report from PricewaterhouseCoopers, the number of Americans who subscribe to cable TV is now on par with the number who subscribe to Netflix, and it’s only a matter … Continue reading “Netflix vs. cable: Subscribers are neck and neck now, says PwC”

People who watch “The Crown” are different than other Netflix users in two ways

As cord-cutting goes more mainstream, Netflix has been looking for ways to attract more TV watchers who fall outside its typical demographic. For instance, it successfully tapped into Gen-X nostalgia with the ’80s-obsessed Stranger Things. Now it looks like it has another success story on its hands with The Crown. Season two of the British … Continue reading “People who watch “The Crown” are different than other Netflix users in two ways”

Donald Trump loves ratings, so it’s too bad “Game of Thrones” and the VMAs crushed him on social

We all know the president loves ratings so much that he can’t even help talking about them during a natural disaster, but last week he was no match for Westeros and Taylor Swift. According to Nielsen’s latest Social Content Ratings report, the Game of Thrones finale attracted the most social-media attention of any non-sports TV telecast … Continue reading “Donald Trump loves ratings, so it’s too bad “Game of Thrones” and the VMAs crushed him on social”

American politics is “event viewing” now. Here’s a Nielsen chart that proves it.