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Most Innovative Companies

Nielsen

Founded in 1923, The Nielsen Company is the world’s most trusted measurer of content and product consumption. While Nielsen started as a mere sales-management tool, today it provides analytics services for consumer packaged goods, advertising campaigns, TV viewership, and digital media. In recent years, the company has shifted its focus, alongside consumers, toward developing measurement tools for streaming services. Nielsen Gracenote—which creates and collects detailed information about music, movies, and TV—counts brands like Apple Music, Spotify, Roku, and Google among its users, and in 2018, it released Gracenote Sonic Style, which leverages machine learning to enable the categorization of millions of songs by 450 distinct “style profiles.”

Lists
2019: Music
Data
headquarters: New York City
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News

Facebook’s erosion problem: Digital consumption share is dropping as other platforms gain

Last month, Mark Zuckerberg admitted that time spent was down on Facebook. He added that this was, actually, a good thing–that the platform’s intention is to get more active consumption and not just endless scrolling. Now a new report from Pivotal shows just how much consumption has gone down for the social network. According to the … Continue reading “Facebook’s erosion problem: Digital consumption share is dropping as other platforms gain”

Facebook’s erosion problem: Digital consumption share is dropping as other platforms gain
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How many people really watched “Bright” on Netflix? Nielsen says it has some answers

There’s been a lot of speculation around Bright, Netflix’s much-hyped fantasy cop drama, which stars Will Smith and is the streaming company’s first foray into big-budget movie territory. The big question is whether the $90 million project would pay off, although, as our Nicole LaPorte pointed out last week, Netflix’s release strategy is so vastly … Continue reading “How many people really watched “Bright” on Netflix? Nielsen says it has some answers”

How many people really watched “Bright” on Netflix? Nielsen says it has some answers
News

People who watch “The Crown” are different than other Netflix users in two ways

As cord-cutting goes more mainstream, Netflix has been looking for ways to attract more TV watchers who fall outside its typical demographic. For instance, it successfully tapped into Gen-X nostalgia with the ’80s-obsessed Stranger Things. Now it looks like it has another success story on its hands with The Crown. Season two of the British … Continue reading “People who watch “The Crown” are different than other Netflix users in two ways”

People who watch “The Crown” are different than other Netflix users in two ways
News

Donald Trump loves ratings, so it’s too bad “Game of Thrones” and the VMAs crushed him on social

We all know the president loves ratings so much that he can’t even help talking about them during a natural disaster, but last week he was no match for Westeros and Taylor Swift. According to Nielsen’s latest Social Content Ratings report, the Game of Thrones finale attracted the most social-media attention of any non-sports TV telecast … Continue reading “Donald Trump loves ratings, so it’s too bad “Game of Thrones” and the VMAs crushed him on social”

Donald Trump loves ratings, so it’s too bad “Game of Thrones” and the VMAs crushed him on social
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