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Most Innovative Companies

Next Big Sound

The World's Most Innovative Companies 2015The music industry has become a blur of Spotify streams, iTunes sales, SoundCloud plays, Facebook likes, Wikipedia page views, YouTube hits, and Twitter mentions—but what does it all mean? "We watched artists go from playing in their garage to headlining nationwide tours, and it always felt like a complete black box for how that trajectory actually happened," says Alex White, Next Big Sound’s CEO. His company has figured out how to interpret the data in a way that every artist and label can use, and that’s enabled Next Big Sound to sign deals with the biggest players in music, and triple its annual revenue.
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