School standards emphasize the importance of nonfiction content, thanks to research that shows an important link between building subject-matter knowledge and developing literacy skills. But until Newsela, teachers had few resources for finding nonfiction materials appropriate for their students—a need that founder Matthew Gross, who started his career with Teach for America, well understood. Today his team sifts through news articles and stocks a growing library with resources like famous letters and speeches, using technology to adapt those materials for varied reading levels. And in 2017, with issues of identity, diversity, and social justice pulsating through classrooms across the U.S., Newsela is doubling down on content that teaches empathy and helps kids start meaningful conversations, no matter how tough. The growing company serves over 1 million educators and reaches some 13 million students.