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Most Innovative Companies

NBA

The World's Most Innovative Companies 2018

The NBA wants to be a global brand, and it's working. More than a billion people around the world watch a league game every year, and it's setting in-person attendance records as well. But its big idea is to bring basketball to fans no matter where they are, or on what kind of device they have. And, bidding to let true fans watch as much as they want, the NBA's League Pass lets them watch any out-of-market game on a mobile device or computer—with a third now watching on mobile—or a weekly game with VR headsets. The league is also pushing the boundaries of innovation, commissioning ground-breaking highlight-clip generation tools, pop-a-shot apps, and fantasy basketball games, and solidifying relationships with companies like Facebook and Silicon Valley startups, even as it invests in e-sports.

Data
headquarters: New York, NY
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