Michael Kors

Fashion Designers Are Finally Getting Serious About Wearable Devices

Why your new favorite device could be designed by Tory Burch or Rachel Zoe, not Apple or Google

The First Instagram Ad “Worked,” But What Do Brands Do Now?

The numbers say that Michael Kors’s much derided Instagram ad–the first of its kind–was a success. But how, if at all, can brands really use Instagram effectively as a paid ad platform?

A Lot Of People Liked Michael Kors’s Instagram Ad–But Will They Buy A Watch?

Michael Kors’ Microsite Helps You Visualize Your Holiday Celebration

Facebook To Introduce Want Button For Retailers

Baked In: Fashion Site Polyvore Taps an Army of Anna Wintours

Mark Zuckerberg says social dynamics of the kind Facebook pioneered will one day be a core part of every industry. In the first installment of our new series, we take a look at some companies that are “baking in” social right from the start.

Not So Fast: Reviving Retail Sales

Retail sales are struggling — and the economy isn’t the only reason. “Innovative” efforts to revive the shopping experience have been, let’s say, uninspired.