Most Innovative Companies

M/F People

When Greg Alterman, the founder of M/F People, was convalescing after a brain hemorrhage, he found himself more sensitive to visual clutter in his environment: vibrant color, excessive branding on products, and just too much stuff. In 2016, he launched M/F People, a brand that is obsessive about minimalism. M/F People curates a handful of apparel basics and beauty products essential for everyday life. They are designed and packaged simply. Alterman believes that all of this can contribute to a person’s sense of calm and well-being. 

2018: Retail
headquarters: Santa Monica, CA