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Most Innovative Companies

Means Media

The Detroit-based company Means Media was cofounded by Naomi Burton and Nick Hayes after the two former corporate communications vets met at a local chapter meeting of the Democratic Socialists of America. They first grabbed national attention with a viral ad for a then largely unknown New York congressional candidate named Alexandria Ocasio-Cortez, then branching out to create ads for other House of Representatives challengers such as Kaniela Ing (Hawaii) and Massachusetts's Ayanna Pressley. They managed to change people's perceptions and expectations of what political advertising could be, backing young, progressive candidates, and telling their stories in a way that captured the emotion and stakes of the 2018 midterms, in the language of 21st-century brand building.

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headquarters: Detroit, Michigan
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