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After acquiring Starwood Hotels & Resorts in September 2016, the Bethesda, Maryland-based Marriott became the largest hotel company in the world, with more than 6,000 properties across 120-plus countries. Marriott’s portfolio of 30 brands includes ultra-luxury hotels, including Ritz-Carlton, St. Regis, and Edition; independent collections (Luxury Collection, Design Hotels, Autograph Collection, Tribute Portfolio); and business-traveler stalwarts, like W and Aloft. Marriott also now has the industry’s most formidable loyalty program, which allows the 87 million combined members of Marriott Rewards and Starwood Preferred Guest to transfer points and book rooms across 29 of its brands. This rapid integration is part of Marriott’s broader effort to prioritize customer relationships, which helps drives direct bookings and allows the company to customize its marketing efforts.   

50 Most Innovative Companies 2017


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Bethesda, Maryland