A 12-person multi-disciplinary team, the London-based design consultancy Map is an offshoot of Barber Osgerby, a celebrated furniture design studio founded by Edward Barber and Jay Osgerby. Since its founding in 2012, Map has applied its “informed creativity” approach to developing products as diverse as DIY computer kits for the tech startup Kano, an eating tool called the Tritensil for the British department store Fortnum & Mason, and a collection of accessible bathroom accessories for Sabi, and has redesigned Virgin Atlantic’s in-flight service items. Map’s process involves working collaboratively with its clients, conducting ethnographic research to figure out the heart of the design problem its trying to solve, and applying a software-industry strategy of rapid iteration and constant refinement. Map’s competing with larger consultancies like frog and Ideo for commissions—a sure challenge when comparing shear manpower. 2016 promises to be exciting for the brand however, as it just unveiled a brand experience project with Honda and is working with one of the biggest computer chip manufacturers in the world.