Creativity
Man Made Music Tells Sonic Stories With a Little Help from Grammy Winners
It’s one thing to pen a jingle. “I’m telling stories,” says Joel Beckerman, the award-winning founder and President of Man Made Music. The idea is that sounds–from the lowliest chime to the most intricate composition, like Beckerman’s rework of the NBC Nightly News theme with its original award-winning composer John Williams–evoke emotions and memories and help create narratives.
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