Man Made Music

What Does Your Brand Sound Like?

Because what consumers hear is more important than you think.

Get Your Earplugs Ready: The Worst Uses Of Sound In Branding

Exploited correctly, sound can elicit memory and good feelings. Done wrong–remember that noisy Sunchips bag?–it can send people fleeing.

Why Neuromusic Will Never Be As Catchy As Katy Perry

Neuroscientists have found how brainwaves can predict hit songs, but listen (below) to actual music made from neuro feedback, and you’ll understand why experts think the pop charts will remain mindless for decades to come.

Most Innovative Companies – Music

From Spotify to Vevo, our picks for the top companies in music.

Man Made Music Tells Sonic Stories With a Little Help from Grammy Winners

Man Made Music Tells Sonic Stories With a Little Help from Grammy Winners

It’s one thing to pen a jingle. “I’m telling stories,” says Joel Beckerman, the award-winning founder and President of Man Made Music. The idea is that sounds–from the lowliest chime to the most intricate composition, like Beckerman’s rework of the NBC Nightly News theme with its original award-winning composer John Williams–evoke emotions and memories and help create narratives.