Major League Soccer

MLS has seen a surge in its social media following as it engages with fans and shares  more content from their teams on Twitter, Facebook, and Instagram. The sports league live-streamed matches on Twitter this year, doubling its audience from its Facebook Live live streams the year before. MLS also posts video highlights on social media, partnering with WSC Sports to use AI to identify highlights from games and post them, often under a minute after they occur. MLS has also engaged with fans of their esports league, eMLS: Their all-star game delivered record-breaking numbers for FIFA on Twitch thanks to its engaging format.