MailChimp is an Atlanta, Georgia-based email newsletter platform founded in 2001 by Ben Chestnut and Ben Kurzius. MailChimp has specialized in facilitating the distribution of email newsletters, automated messages, and targeted campaigns while providing back-end information that helps users track their initiatives and hone their marketing efforts.
MailChimp has invested heavily in big data to create tools for small and medium e-commerce businesses, including a multivariate testing feature that allows users to try out different formats for their messages in one go and an abandoned-cart feature, which alerts customers when they’ve left potential purchases behind. Since its focus on data-driven tools, MailChimp has seen a substantial uptick in not only e-commerce usership, a division that has grown 46% year-over-year, but in revenue at well, which was more than $400 million in 2016. For 2017, the company plans to explore other methods of communication that it may be able to improve with data science, from social media to, believe it or not, snail mail.