Home-furnishing retailer Magazine Luiza provides access to a megastore’s assortment of basic home needs to populations in small cities. In the early ’90s, the retailer introduced the “virtual store” model, where customers can try products in stores and then order them online. The retail model is now used for more than 100 stores of the 744-store chain. Its “Magazine and You” initiative, which boasts more than 100,000 vendors, encourages customers to open their own stores on Facebook, sell to friends, and receive commissions of up to 5%. It’s also investing heavily in digital through its Luizalabs program, which develops things like “one-click buy” online via a physical store. In 2018, Luizalabs expanded their third-party sellers’ marketplace and expand the third-party sellers’ marketplace, enhanced A.I. to better track supply of the stores and better serve customers on messaging apps such as Whatsapp.