Maria Gangemi grew up in Italy, surrounded by artisanal workshops producing beautifully crafted leather shoes that would be sold in boutiques in town. Years later, Gangemi discovered that many of these small factories made shoes for the world’s most expensive luxury brands, like Prada, Chanel, and Jimmy Choo, with enormous markups. Gangemi wanted to sell these same shoes to the American market at a fraction of designer prices going direct to consumer. In 2014, together with serial entrepreneur Ben Fischman, she launched M.Gemi, selling these shoes online. Rather than creating seasonal collections, M.Gemi launches new shoes every Monday to encourage customers to keep returning to the site. The company has also launched “fit shops,” which are its own take on the brick-and-mortar store, in Boston and New York, with more coming across the country. There is no inventory in these locations, but customers can come in to be fitted for size and to sample products, and products they purchase will be shipped to their door.