Founded in 2012, Lyft is an on-demand transportation company. In 2017, Lyft made major headway, carving out its future in a world of self-driving cars. It signed partnerships with Waymo, General Motors, Ford, Jaguar Land Rover, Drive.ai, Aptiv; launched it’s own self-driving efforts; and took a $1 billion investment led by CapitalG. The company also kicked off several self-driving pilots this year, in Boston with nuTonomy, in Las Vegas with Aptiv, and in the Bay Area with Drive.ai. In addition to solidifying its position in the self-driving car race, the company also emerged as a sort of anti-Uber choice for riders concerned with controversies surrounding Uber. When people castigated Uber for perceived strike-breaking at Laguardia Airport in January during a protest of President Trump’s travel ban, Lyft donated $1 million to the ACLU. Amid Uber’s other fumbles, including revelations around its discriminatory workplace culture, Lyft’s ridership has risen 10%, according to SecondMarket. The company now occupies one third of the U.S. ride-hailing market.