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Most Innovative Companies

Lonely Whale

Cofounded by actor Adrian Grenier, this nonprofit is dedicated to stemming the flow of plastics into the ocean. Teaming up with Dell, General Motors, Trek Bicycles, Ikea, and others, the organization launched an initiative called NextWave that calls on its member companies to do more to keep plastic out of the ocean by altering their packaging and supply chain. NextWave member companies are currently are on track, in alignment with UN SDG 14.1, to have diverted a minimum of 25,000 tonnes of plastics, the equivalent to 1.2 billion single-use plastic water bottles, from entering the ocean by the end of the year 2025. Lonely Whale has also been an important voice in the movement to stop the use of single-use plastic straws, pushing for changes in corporate policy (by partnering with airlines, tech companies, and MLB and NFL teams) to youth engagement (it trained 300 global youth on plastic pollution and how to create their own campaign to reduce plastic straws) to city- and country-level policy change under the banner of, “For a Strawless Ocean.”

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headquarters: New York, NY
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