Levi's

What Happened When I Wore Google And Levi’s “Smart” Jacket For A Night

I took the first mass-produced garment with a textile interface for a spin, and found myself both impressed and frustrated.

How GE, Target, And Levi’s Keep Their Cool

What happens when big brands partner up with innovative startups.

Brown Down: UPS Drivers Vs. The UPS Algorithm

UPS’s new algorithm can plot routes more efficiently than drivers. Just try convincing the drivers of that.

10 Most Popular Stories Of The Week: Starbucks, “Princess Bride,” And More

New Levi’s Catalogue Lets You Shop For Jeans On Flipboard

How Radical Sustainability Can Save Your Business

Our expectations for transparency, sustainability, and social impact from companies have never been higher. Embrace it now before it’s forced on you.

Why The Best Brands Eventually Leave Their Names Behind

Branding giant Joe Duffy looks at the world’s most powerful brands and how they’ve evolved to the point of “wordlessness.”

Changing How Businesses Think About Water

Levi’s Water

Logo’s Loyal (and Lucrative) LGBT Following